Brand Tone

professional, confident, and quality-focused

Brand Values

• •Quality & Performance
• •Safety & Compliance
• •Artist-Centricity
• •Versatility
• •Customer Service & Value

Best Practices

• •Prioritize Quality & Performance Language: Always highlight the superior aspects of the ink – its depth, intensity, longevity, and smooth application. Use strong, confident adjectives.
• •Emphasize Safety and Compliance: Regularly mention REACH compliance, vegan, sterile, and hypoallergenic properties to build trust and address key artist concerns.
• •Speak Artist to Artist: Use language that resonates with professional tattoo artists. Acknowledge their craft, their needs, and the importance of reliable tools. Phrases like "developed by artists, for artists" reinforce this.
• •Maintain a Professional & Confident Voice: Avoid overly casual or slang-filled language. The tone should reflect the serious nature of the art form and the high quality of the product. Focus on factual benefits.
• •Showcase, Don't Just Tell: Use high-quality images and videos of tattoos created with Eclipse ink. Feature testimonials or endorsements from respected artists to socially prove the ink’s quality and reinforce the brand's values.

Social Perception

The general perception of Eclipse Tattoo Ink among users (primarily tattoo artists) appears to be positive, focusing on its quality as a black ink. It's often referred to as a "great black tattoo ink" known for its "deep and durable black."

Copy Examples

• •Headline: Eclipse Black: Where Intensity Meets Purity. Body: Engineered by artists, for artists. Our REACH-compliant black ink delivers unparalleled depth and a smooth flow for lining, shading, and solid fills. Create work that stands the test of time.
• •Headline: The Deepest Black, The Safest Choice. Body: Trust Eclipse Tattoo Ink for a consistently rich, true black that heals flawlessly. Vegan, sterile, and meeting the highest EU safety standards. Your art deserves nothing less.
• •Headline: From Bold Lines to Subtle Shades: Versatility in Every Drop. Body: Eclipse Black isn't just another ink. It’s your partner in artistry. Perfect for crisp outlines, seamless shading, and creating those delicate grey washes that bring realism to life.
• •Headline: Join the Eclipse Pro-Team Standard. Body: Chosen by leading tattoo artists for its reliable performance and lasting results. Experience the difference that quality-obsessed, artist-developed ink makes to your craft.
• •Headline: Your Vision, Our Black. Uncompromising Quality. Body: We're committed to providing the tools you need to create your best work. Eclipse Black offers superior pigment purity for tattoos that remain vibrant and true for years.