Brand Tone

Welcoming, Inclusive, Passionate, Dedicated, Relaxing, Serene

Brand Values

• •Client Well-being
• •Inclusivity
• •Quality
• •Professionalism
• •Passion

Best Practices

• •Maintain a welcoming and inclusive tone, addressing both male and female clients.
• •Emphasize the relaxing and serene atmosphere of the institute.
• •Highlight the passion and dedication of the founders and staff.
• •Showcase the quality of products and services by mentioning recognized brands.
• •Use professional yet warm language to build trust and rapport with clients.

Social Perception

A reputable and inclusive beauty institute known for its professional services, high-quality products, and dedication to client well-being. Perceived as a relaxing and welcoming space for both men and women.

Copy Examples

• •Bienvenue à tous dans l'Univers de Ludivine et de Geoffrey! Discover a haven where well-being meets aesthetics for both men and women.
• •Indulge in our range of services, from revitalizing facials to expert nail care. Using only the finest products from MY Spa, Mystic Nails, and Indigo Nails France.
• •At Eclipse Institut, we believe in promoting your well-being. Our mission is to provide a serene and professional environment where you can relax and rejuvenate.
• •Founded by Ludivine and Geoffrey, a couple passionate about aesthetic and body care, Eclipse Institut is your favorite destination for beauty and relaxation in Réunion Island.
• •Book your appointment online today and experience the difference. A 50% non-refundable deposit applies to some reservations.