Brand Tone

Passionate & Enthusiastic, Community-Focused, Creative & Playful, Quality-Conscious & Detail-Oriented, Approachable & Friendly

Brand Values

• •Passion for the Hobby
• •Quality & Craftsmanship
• •Creativity & Innovation
• •Community & Collaboration
• •Fun
• •Customer Experience (aspirational)

Best Practices

• •Always Emphasize "For Fans, By a Fan": Let this passion and genuine enthusiasm shine through in all communications. Use language that resonates with LEGO hobbyists.
• •Showcase Quality and Detail: When describing products, highlight the craftsmanship, the precision of the printing, and the uniqueness of the designs. Use high-quality visuals to support this.
• •Engage with the Community Authentically: Foster a sense of belonging. Respond to comments and messages in a friendly, approachable manner. Share user-generated content and celebrate fellow creators.
• •Keep it Playful and Creative: Don't be afraid to inject humor or excitement appropriate to the product or theme. Reflect the fun aspect of the LEGO hobby.
• •Be Transparent (Especially Regarding Stock/Service): While maintaining a positive tone, find ways to address common concerns proactively and manage expectations (e.g., regarding limited runs or response times) to build trust, acknowledging areas for improvement based on feedback.

Social Perception

Generally viewed as a provider of high-quality, unique, and creative custom LEGO minifigures and accessories. Fans appreciate the niche designs and the passion behind the brand. They are trusted by many LEGO fans worldwide.

Copy Examples

• •Engineered for the toughest missions across the galaxy! Our new Galactic Ranger minifigure features ultra-detailed 360° printing and comes equipped with a custom-designed blaster. For fans, by a fan – we know you’ll love the precision on this one. Get ready to build your next epic scene!
• •Check out this incredible MOC (My Own Creation) from @AwesomeBuilderDude featuring our custom 'Zombie Hunter' accessories! We’re blown away by the creativity in this community. What amazing builds are you working on with your EclipseGrafx gear? Tag us – we love to see it! #EclipseGrafx #CustomLEGO #LEGOCommunity
• •Don't just build. Create legends. EclipseGrafx delivers premium, custom-printed LEGO elements crafted with passion and precision. Experience the difference in every detail.
• •Fuel your imagination! For a limited time, grab our 'Fantasy Heroes' accessory pack at 15% off. Each piece is designed by fans, for fans, ensuring your minifigures are adventure-ready. Because the best stories are the ones you build yourself.
• •It started with a love for bricks and a desire for something *more*. EclipseGrafx isn't just a store; it's a workshop of dreams for LEGO enthusiasts. We pour our passion into every custom design, ensuring each piece is something we'd be thrilled to have in our own collection. Join our community and let's build something awesome together!