Brand Tone

aspirational, chic, and personal, blending sophistication with a friendly and relatable voice, and a confident, trendy edge.

Brand Values

• •Self-Expression
• •Elegance and Style
• •Community
• •Quality and Craftsmanship
• •Confidence

Best Practices

• •Use Elevated Language: Employ words like "elevate," "chic," "signature," and "effortless" to maintain the aspirational and sophisticated tone.
• •Tell a Story with Product Names: Continue using evocative collection names like "Date Night" or "Beach Please" to help customers envision themselves using the products in specific moments, strengthening the emotional connection.
• •Foster a Sense of Exclusivity and Community: Regularly use phrases like "Join the Club," "Our Favorites," and "Community" to make customers feel like insiders. This builds loyalty beyond the product itself.
• •Balance Aspiration with Relatability: While the tone is chic, keep it grounded. Use friendly and direct language ("You asked, we listened") to build a personal connection with the audience.
• •Focus on the Transformation: Highlight not just the physical product, but the feeling it provides—confidence, style, and self-expression. Frame the accessories as a tool for personal transformation, no matter how small.

Social Perception

The brand is perceived as a trendy and desirable provider of fashion-forward hair accessories, conveying a high-end image through sleek design, professional photography, and curated content. Its mid-range to premium pricing attracts clientele valuing design and brand identity, with 'Sold Out' items suggesting high demand and exclusivity. The founder's Forbes recognition further solidifies its influential status.

Copy Examples

• •That 'back to work' mood, but make it chic. The Girl Boss clip is here to elevate your office style and remind you that you're in charge. Sleek, confident, and ready for anything. #EclipseAtelier #GirlBoss #PowerDressing
• •More Than an Accessory. It’s a Statement. Discover the Permanent Collection and find your signature look.
• •For the day you'll always remember, and for all the happy moments after. The Bride clip, crafted with timeless elegance, offers a secure and graceful hold for your special day. It’s not just a part of your look; it's a keepsake.
• •Just In: The Collection You've Been Waiting For ✨
• •Tired of boring hair days? Transform your look in seconds. ECLIPSE Atelier offers chic, modern hair claws designed in Geneva. Stand out effortlessly. Shop now for free shipping over CHF 50.