Brand Tone

Artistic, Personal, Vibrant, Eclectic, Nature-Inspired, Approachable

Brand Values

• •Creativity & Originality
• •Individuality & Self-Expression
• •Appreciation for Nature & Beauty
• •Craftsmanship & Quality
• •Sustainability
• •Joy & Vibrancy

Best Practices

• •Always Channel Penny's Voice: Since the brand is so closely tied to the artist, the copy should consistently sound like it's coming from her – passionate, personal, and genuinely enthusiastic about art and eclectic design. Use "I" and "my" where appropriate.
• •Emphasize Uniqueness and Individuality: Continuously highlight how Eclette's pieces help customers express their own personality and create a unique home environment. Avoid generic descriptions.
• •Infuse with Colour and Vibrancy: Use descriptive language that evokes the colourful and lively nature of the artwork. Words like "vibrant," "joyful," "bursting," "pop of colour" align well.
• •Weave in Nature and Inspiration: Regularly connect the artwork back to its natural inspirations (flora, fauna, landscapes), reinforcing the brand's appreciation for the natural world.
• •Maintain an Approachable and Authentic Feel: Keep the language friendly, inviting, and genuine. Share snippets of the creative process or the story behind a piece to build connection. Clearly communicate ways for customers to engage or ask questions.

Social Perception

The perception of Eclette Art & Design is that of a genuine, artist-driven brand offering unique, colorful, and nature-inspired art and decor.

Copy Examples

• •Instagram Post (Image of a new vibrant floral print): Fresh from the studio! 🌿✨ This new bloom-inspired piece, 'Chateau Gardens Dream,' is all about bringing those joyful, candy-coloured French village vibes right into your home. Each brushstroke is a little piece of my heart, hoping to add a splash of unique colour and personality to your favourite space. What do you think? Let me know in the comments! Shop link in bio. #EcletteArt #PennyBrooshooftArt #VibrantLiving #EclecticHome #FloralArt
• •Product Description (for a handmade recycled vessel): Meet the 'Ocean Swirl' vessel – a little piece of coastline for your shelf. Hand-built by me, Penny, from recycled materials (because beautiful things shouldn't cost the Earth!), its unique form and vibrant glazes are inspired by the ever-changing colours of the Western Australian shores. Perfect for holding your treasures or simply adding an eclectic touch to your decor. Bring a wave of personality home! #SustainableArt #HandmadeVessel #EcletteDesign #CoastalInspired
• •Email Newsletter Snippet (announcing a new collection): Hello art lovers! Penny here, and I'm so excited to share my latest collection, 'West Flores', with you! Inspired by the incredible colours and unique flora along our stunning WA coastline, these pieces are bursting with life and ready to bring that vibrant, natural energy into your home. I poured my heart into every design, hoping to capture that special Aussie magic. Explore the collection and find a piece that shouts *your* personality! Click here to discover [Link] #AustralianArt #NatureInspired #EcletteCollections #OriginalArt
• •'About Me' Website Excerpt Reinforcement: Hi, I'm Penny! Eclette Art & Design is my colourful, creative world, born from a deep love for homes that tell a story – YOUR story. I believe art should be as individual as you are, filling your spaces with joy, vibrancy, and a touch of the wonderfully eclectic. From original paintings inspired by our amazing Aussie landscapes to unique, hand-built vessels with a sustainable heart, everything here is made with passion, ready to become part of your home's unique personality. #MeetTheArtist #EclecticDecor #CreativePassion
• •Pinterest Pin Description (for a gallery wall image): Dreaming of a home that bursts with colour and personality? ✨ My 'Palette Fleur' ready-to-hang gallery wall is inspired by the beautiful chaos of an artist's palette and lush floral arrangements. Each original piece is signed and designed to bring a contemporary yet classic pop to your walls. Let's make your space uniquely yours! See the full collection on Eclette.com.au #GalleryWall #EcletteArt #HomeDecorInspo #ColorfulArt #OriginalPaintings