Brand Tone

Aspirational and sophisticated, with a sensory, artisanal, elegant, and minimalist approach.

Brand Values

• •Quality & Craftsmanship
• •Elegance & Aesthetics
• •Sensory Experience
• •Exclusivity
• •Natural Ingredients

Best Practices

• •Lead with Sensory Language: Always prioritize words that describe smell, sight, and feeling. Use evocative adjectives (e.g., "creamy," "crisp," "warm," "velvety," "luminous") to paint a picture for the customer.
• •Emphasize Craftsmanship: Consistently use terms like "hand-poured," "small-batch," "artisanal," and "meticulously crafted." This reinforces the brand's core value and justifies its premium positioning.
• •Maintain an Elegant Vocabulary: Avoid overly casual words, slang, emojis, or exclamation points. Keep sentences clear, concise, and refined. The tone should feel like a calm, confident expert, not an enthusiastic salesperson.
• •Tell a Story: Frame products not just by their ingredients, but by the mood or story they tell. Connect a fragrance to an experience (e.g., "reminiscent of a walk through a misty forest" or "captures the warmth of a sunlit library").
• •Focus on the "Why," Not Just the "What": Instead of saying "Our candles smell good," explain *why* they are superior. "We use natural soy wax for a cleaner, longer-lasting burn that allows the purity of our unique fragrance blends to shine through." This educates the customer and builds trust.

Social Perception

A niche luxury brand perceived as providing high-quality, aesthetically pleasing home fragrance products for discerning consumers who value craftsmanship, exclusivity, and refinement.

Copy Examples

• •The Art of Atmosphere. Discover our collection of hand-poured soy wax candles and transform your space with the brilliance of light and scent.
• •An invitation to tranquility. Rich notes of creamy sandalwood and warm amber envelop your senses, grounded by a whisper of musk. Meticulously crafted and hand-poured, each candle offers a slow, luminous burn for moments of pure serenity.
• •Éclat Lumière was born from a simple belief: that light and fragrance are essential elements of a beautiful life. We honor the timeless tradition of candle making, pouring every creation by hand to ensure unparalleled quality. For us, a candle is more than wax and wick—it's a vessel of ambiance.
• •An Invitation to Linger | Your Weekly Scent Story
• •Your sanctuary awaits. Elevate the everyday with the complex fragrances and gentle glow of an Éclat Lumière candle. Crafted for the discerning nose. #EclatLumiere #LuxuryCandles #ArtisanalHome