Brand Tone

Aspirational yet accessible, sophisticated and elegant, balanced with a friendly, direct, and price-conscious approach. Confident and transparent, becoming more playful and community-oriented on TikTok.

Brand Values

• •Quality & Craftsmanship
• •Affordability & Accessibility
• •Transparency
• •Ethical Practices
• •Customer-Centricity

Best Practices

• •Lead with Quality, Follow with Value: Always start by highlighting the quality of the fragrance —the notes, the craftsmanship, the longevity. Then, introduce the affordable price point as a smart, secondary benefit.
• •Use Evocative and Sensory Language: Describe the scents in a way that transports the customer. Use words that appeal to emotions and memories, not just a list of ingredients. For example, instead of "notes of vanilla," try "a warm embrace of creamy vanilla."
• •Maintain Confidence, Avoid Apology: Never sound apologetic about being a "dupe" brand. Frame it as a position of strength and intelligence. The brand is offering a better value proposition, not a lesser product.
• •Emphasize Ethical Values: Consistently weave in the "vegan" and "cruelty-free" messaging. This is a key differentiator and appeals to a conscious consumer base.
• •Segment Tone Across Platforms: Keep the core brand voice consistent, but adapt the tone for each platform. Maintain the elegant and aspirational tone on the website and Instagram, be more community-focused and direct on Facebook, and embrace a more playful, trend-led voice for TikTok.

Social Perception

Perceived as a high-quality provider of perfume dupes, offering impressive scent resemblance and longevity, and a legitimate alternative to expensive designer fragrances. However, its reputation is somewhat tarnished by consistent customer service complaints, creating a duality of a loved product with potentially frustrating customer experience.

Copy Examples

• •Elegance has a new name. Introducing N ° 825, our latest creation inspired by timeless sophistication. A whisper of Turkish rose, a heart of rich coffee, and a base of warm vanilla. Why just wear a fragrance when you can wear a statement? Discover the scent that defines you. #EclatFragrance #LuxuryForLess #ScentOfTheDay
• •Your signature scent shouldn't come with a luxury tax. At ECLAT, we focus on what's inside the bottle: premium, long-lasting fragrances made in Germany. This week, find your perfect match and get 20% off. Luxury is no longer a dream. It's a choice. #Eclat #PerfumeDupe #AffordableLuxury
• •Still thinking about us? Your next signature scent awaits. We noticed you've been gone for a while, and our new arrivals are too good to keep to ourselves. From fresh florals to deep, woody aromas, your next favorite fragrance is waiting. As a thank you for your loyalty, enjoy free shipping on your next order. Come back and experience the world of ECLAT.
• •The Art of the Dupe: More Than Just a Copy. At ECLAT, we believe that a beautiful fragrance is an experience, not a status symbol. Our perfumers meticulously study the world's most beloved scents and craft our own unique interpretations, using high-quality, ethically-sourced ingredients. It's not about imitation; it's about inspiration. Experience the craftsmanship in every bottle.
• •Smell like a million bucks without spending it. #EclatPerfume #Dupe #FragranceHack #SmartChoice