Brand Tone

Aspirational yet accessible. Sophistication, quality, and modern elegance while emphasizing value for money. Playful, trendy, and relatable (on platforms like TikTok). Helpful and efficient in customer service.

Brand Values

• •Quality
• •Affordability/Value
• •Accessibility
• •Innovation/Adaptability
• •Customer Satisfaction
• •Ethical Practices (Stated)
• •Natural Ingredients/Planet Commitment (Aspirational/Developing)

Best Practices

• •Always Balance Aspiration with Accessibility: Use sophisticated language and elegant imagery, but ensure the core message of value and attainability is clear. Avoid overly exclusive or pretentious wording.
• •Highlight Quality and Craftsmanship: Consistently mention the German manufacturing (where applicable), ingredient choices (like Triethyl Citrate), and the high concentration of fragrance oils to build trust and justify the 'luxury-inspired' claim.
• •Focus on the Experience and Emotion: Sell not just a scent, but the feeling, confidence, or memories it evokes. Use descriptive language that appeals to the senses and aspirations of the customer.
• •Maintain Transparency (especially regarding 'inspired by' nature): While elegant, the copy should not mislead. Clearly communicate that these are high-quality alternatives inspired by iconic fragrances, allowing customers to make informed choices. The FAQ already does this well.
• •Adapt Tone Slightly by Platform, but Keep Core Values Consistent: While TikTok can be more playful and Instagram more polished, the underlying values of quality, affordability, and the joy of fragrance should shine through in all communications. Ensure customer service interactions, even when templated, reflect a helpful and respectful tone.

Social Perception

Largely perceived as a significant player in the perfume dupe market. Seen as a smart way to enjoy a variety of fragrances at a fraction of the cost by advocates. Concerns primarily revolve around inconsistent product quality and dissatisfaction with customer service by critics & skeptics.

Copy Examples

• •Indulge in the essence of luxury, without the extravagant price. ECLAT brings you impeccably crafted fragrances inspired by the world's most coveted scents. Discover your new signature. #EclatMoments
• •Unveiling No. 789 – a captivating dance of [Key Note 1] and [Key Note 2] that evokes [Desired Feeling/Imagery]. Experience the allure of timeless elegance, reimagined for you. Dare to be unforgettable. Shop now. #EclatNewArrival
• •At ECLAT, quality is our signature. We meticulously select the finest ingredients, now featuring skin-friendly Triethyl Citrate, to ensure a scent experience that’s both luxurious and lasting. Crafted with care in Germany. #SimplyEclat
• •Why choose just one? With ECLAT, explore a universe of exquisite fragrances. Designer-inspired, accessibly priced. Build your dream scent wardrobe today. #MyEclatCollection
• •Weekend vibes loading! ✨ Which ECLAT fragrance are you reaching for? [Option A: No. 123 - Fresh & Zesty] [Option B: No. 456 - Warm & Spicy] Tell us your pick! #EclatScents