Brand Tone

Sentimental, empathetic, and reverent. The language is soft, caring, deeply personal, elegant, and refined, aiming to connect with customers on a profound emotional level.

Brand Values

• •Empathy
• •Durability & Quality
• •Innovation & Craftsmanship
• •Personal Connection

Best Practices

• •Lead with Emotion, Support with Quality: Always start by tapping into the emotional core of the product—love, memory, connection, loss. Then, follow up with details about the quality materials (stainless steel, expert craftsmanship) to build trust and justify the value.
• •Use Storytelling Language: Frame every piece of copy as part of a story. Use words like "your story," "your journey," "a new chapter," "immortalize the moment." This reinforces that the brand sells personal narratives, not just products.
• •Emphasize the "Handmade" and "Personal" Touch: Consistently remind the audience that each piece is crafted by hand by a person who cares. This distinguishes the brand from mass-produced competitors and reinforces the value of empathy and innovation.
• •Maintain a Soft, Elegant, and Empathetic Voice: The tone should always be gentle and respectful. Avoid aggressive sales language, excessive exclamation points, or overly casual slang. The voice should feel like a comforting and trustworthy friend.
• •Encourage and Leverage User-Generated Content (UGC): Actively ask customers to share the stories behind their jewelry. Featuring these testimonials and images is the most powerful way to communicate the brand's value proposition, as it provides authentic social proof of the product's emotional impact.

Social Perception

The public perceives "Eclat de souvenirs" as a creator of meaningful and beautiful keepsakes. It is seen as a trusted entity for handling highly sensitive materials and transforming them into high-quality, comforting, and beautiful tributes, with customers expressing high satisfaction and strong connection to the creator.

Copy Examples

• •A bond like no other, a moment in time made eternal. Our breast milk collection captures the precious story of your motherhood journey, transforming it into a treasure you can hold close forever. Each piece is handcrafted with the empathy and care your story deserves. #EclatDeSouvenirs #BreastMilkJewelry #MotherhoodJourney #PersonalizedJewelry #CherishedMoments
• •They are more than pets; they are family. Keep the memory of your faithful companion with you always. Our handmade souvenir jewelry can preserve a lock of their fur or their ashes in an elegant piece that tells their story. A tribute as unique as the love you share.
• •The "Eternal Love" necklace is more than a piece of jewelry; it is a sanctuary for your most precious memory. Designed to hold the ashes of a loved one, this delicate and durable stainless steel pendant offers a way to keep them close to your heart. Handcrafted with the utmost respect and care, each piece is a unique tribute, a whisper of a love that never fades. Let us help you tell their story, and carry their light with you, always.
• •A piece of her garden, a piece of my heart. ❤️ Thank you, Eclat de souvenirs, for this beautiful memory. #MemorialJewelry #GrandmasLove #Handmade #SouvenirJewelry #Storytelling
• •A Love Story You Can Wear. Immortalize your most cherished moment with a one-of-a-kind, handmade piece of jewelry.