Brand Tone

Elegant & Sophisticated, Empathetic & Reassuring, Aspirational & Modern, Trustworthy & Quality-Focused, Friendly & Approachable

Brand Values

• •Quality Craftsmanship
• •Accessible Luxury
• •Elegance & Timeless Design
• •Empowerment
• •Peace of Mind
• •Customer Centricity
• •Authenticity

Best Practices

• •Anchor in Authenticity: Consistently weave in the founder's story and the "why" behind the brand—the desire for worry-free, beautiful travel jewelry. This personal connection builds trust and relatability.
• •Employ Elegant & Evocative Language: Regularly use words like "brilliance," "radiance," "meticulously crafted," "timeless," "sophistication," and "guilt-free luxury" to maintain a consistent high-end feel.
• •Spotlight Quality & Craftsmanship: Continuously reinforce the handcrafted nature of the pieces, the traditional techniques used, and the superior quality of the diamond simulants (and forthcoming lab-grown diamonds). This justifies the value proposition.
• •Illustrate Versatility & Modern Appeal: Use visuals and narratives that showcase the jewelry in diverse, contemporary settings, worn by modern women, highlighting its adaptability from everyday elegance to special occasion glamour. This makes the brand aspirational yet accessible.
• •Maintain an Empathetic & Customer-Focused Voice: All communications should reflect an understanding of the customer's desires (beauty, quality, value) and concerns (potential loss, ethical considerations). Mirror the praised warmth and attentiveness of the brand's customer service in all copy.

Social Perception

Highly Positive, Trusted Brand, Value for Money, Stylish & Desirable, Innovative Solution, Supportive of Women

Copy Examples

• •Headline: Adventure Awaits. Your Sparkle, Secured. Body: "Explore the world without a worry. Our exquisite diamond simulants offer all the glamour, none of the 'what-ifs.' Eclat by Oui®—travel beautifully, live freely. #TravelJewelry #GuiltFreeLuxury"
• •Headline: Designed for Your Life. Crafted for Your Brilliance. Body: "From boardroom chic to weekend wanderlust, discover pieces that move with you. Meticulously handcrafted, timelessly elegant—Eclat by Oui® is jewelry to be loved and lived in. #ModernFemininity #EverydayElegance"
• •Headline: The Radiance of a Diamond. The Freedom of Eclat. Body: "Why compromise? Experience the breathtaking beauty of meticulously crafted diamond simulants and the liberating joy of wearing them anywhere, anytime. That’s the Eclat by Oui® promise. #EclatByOui #LuxurySimulants"
• •Headline: More Than a Gift, It's a Brilliant Memory. Body: "Searching for that unforgettable token of affection? Eclat by Oui® combines timeless design with impeccable quality, perfectly packaged to create a moment of pure delight. #GiftBrilliantly #JewelryLove"
• •Headline: Shine with Purpose. Conscious Luxury for the Modern Woman. Body: "Adorn yourself with beauty that aligns with your values. Our diamond simulants, and soon lab-grown diamonds, offer a stunning and mindful choice. Embrace your sparkle with Eclat by Oui®. #EthicalSparkle #EmpoweredStyle"