Brand Tone

Knowledgeable and Expert, Customer-Focused and Supportive, Trustworthy and Quality-Conscious, Value-Oriented, Enthusiastic (about vaping)

Brand Values

• •Quality: Commitment to high-quality products, underscored by their own manufacturing and testing processes.
• •Customer Service: Pride in providing excellent customer support and expert advice.
• •Expertise & Passion: Being knowledgeable about vaping and passionate about the products and community.
• •Accessibility & Range: Offering a wide variety of products to suit everyone from beginners to experienced vapers, available both online and in numerous physical stores.
• •Value for Money: Providing competitive pricing, discounts, and loyalty rewards.
• •Innovation/Keeping Current: Keeping customers updated with the latest products and news from the vaping world.

Best Practices

• •Prioritize Clarity and Information: Given the nature of the products, ensure copy is clear, informative, and accurately describes products and their use, especially for those new to vaping. Reflect the brand's knowledgeable stance.
• •Emphasize Quality and UK Origins: Consistently mention the high-quality of products, especially the UK-made e-liquids from their own lab, to reinforce trust and the brand's commitment to quality.
• •Maintain a Helpful and Approachable Voice: Write as if you are an experienced vaper offering friendly advice to a fellow enthusiast or a newcomer. Avoid overly technical jargon without explanation.
• •Showcase Value Transparently: Clearly communicate offers, loyalty rewards, and sales. This aligns with being value-oriented and customer-focused.
• •Inject Passion and Enthusiasm (Authentically): Let the genuine passion for vaping shine through, but avoid hype or unsubstantiated claims. Focus on the experience, flavour, and the benefits of choosing Ecigwizard.

Social Perception

Positive, Reliable Supplier, Helpful for Smokers Switching to Vaping, Mixed (but predominantly positive) Customer Service Experiences, Trust in Product Quality

Copy Examples

• •Headline: Your Journey to a Better Vape Starts Here. Body: At Ecigwizard, we're not just sellers, we're vapers. That means expert advice, top-quality e-liquids made in our own UK lab, and a passion for helping you find the perfect vape. Explore our range and taste the difference.
• •Headline: Don't Settle for Less. Get WizMix Flavours – Crafted by Experts. Body: Tired of the same old tastes? Our WizMix e-liquids are developed in-house for unparalleled flavour and quality. From rich tobaccos to juicy fruits, discover your new all-day vape with Ecigwizard.
• •Headline: New to Vaping? We've Got You Covered. Body: Feeling overwhelmed? Our friendly team is here to guide you every step of the way. With a wide range of starter kits and expert advice, making the switch is easier than you think. Visit us online or in-store!
• •Headline: Max Your Flavour, Max Your Savings! Body: Stock up on your favourite e-liquids and coils with our fantastic multi-buy deals and Vape Rewards. Quality vaping doesn't have to break the bank. Shop now and save!
• •Headline: The Latest Vape Tech, Tested by Us, For You. Body: We're constantly updating our range with the newest vape kits and accessories. Because we test what we sell, you can be sure you're getting reliable, top-performing gear every time.