Brand Tone

Expert & Authoritative, Trustworthy & Secure, Modern & Tech-Savvy, Approachable & Service-Oriented, Enthusiastic & Fashion-Forward (on social media)

Brand Values

• •Authenticity
• •Trust & Reliability
• •Expertise & Precision
• •Customer Satisfaction
• •Security & Protection
• •Transparency

Best Practices

• •Prioritize Trust and Expertise: Always lead with language that reinforces your authority and reliability in authentication. Use terms like "expert-verified," "certified authentic," "meticulous analysis," and "AI-powered precision."
• •Be Direct and Clear: While the products are luxury, the service is about clarity. Avoid overly florid language. Clearly explain the benefits of authentication (e.g., "peace of mind," "protect your investment," "secure your sale").
• •Educate and Empower: Share knowledge. Use blog posts, FAQs, and social media snippets to educate consumers on identifying fakes and understanding the value of authentication, similar to their Prada authentication guide. This builds authority and provides value beyond the direct service.
• •Adapt to the Platform, Maintain Core Values: While TikTok copy can be more informal and trend-driven (using relevant hashtags and sounds), the underlying message of trust, authenticity, and expertise must remain. Website copy can be more detailed and formal.
• •Show, Don’t Just Tell (Visually and Textually): Use specific examples of authenticated items, details to look for (as in their blog posts), and testimonials. When describing services, detail the process to build confidence (e.g., "send us sharp photos of serial numbers, engravings, and logos for digital checks").

Social Perception

Valued Service Provider, Mixed Online Reviews, Engaging on Social Platforms

Copy Examples

• •Headline: Cop with Confidence. Fake out the Fakes. Body: Tired of the authenticity gamble? Echtheitscheck combines AI-powered precision with expert eyes to verify your luxury sneakers and handbags. Get your official certificate and peace of mind. Legit check it before you regret it. CTA: Authenticate Your Item Now
• •Headline: Is Your Grail Real? We’ll Tell You. Body: From coveted Jordans to timeless Chanel bags, our meticulous authentication process (99.1% accuracy!) ensures you know its true story. Send it in or use our digital check. CTA: Discover Our Services
• •Headline: Unlock the True Value of Your Collection. Body: Selling your luxury pieces? An Echtheitscheck certificate boosts buyer trust and can significantly increase resale value. We make selling safe and simple. CTA: Get a Quote / Certify Your Item
• •Headline: Don't Get Played by Super Fakes. Body: Counterfeits are getting better, but so is our tech. Echtheitscheck's advanced microscopy and extensive database spot even the most convincing "super fakes". Protect your investment. CTA: Learn About Our Technology
• •Headline: Your Trusted Partner in Luxury. Body: Whether buying, selling, or simply verifying, Echtheitscheck offers transparent, reliable authentication for top designer brands. Join thousands of satisfied collectors. CTA: Explore Authenticated Items / Read Reviews