Brand Tone

sentimental, elegant, and personal

Brand Values

• •Timelessness
• •Personal Expression
• •Elegance and Quality
• •Meaningful Connections
• •Sustainability

Best Practices

• •Lead with the "Why": Always focus on the emotional value and the story behind the piece, not just its physical attributes.
• •Use a Consistent Lexicon: Create a list of brand-specific keywords and use them frequently in all communications.
• •Embrace Storytelling: Use captions and descriptions to tell micro-stories.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the visual aesthetic.
• •Amplify Customer Voices: Actively feature customer reviews and user-generated content in your marketing.

Social Perception

largely positive, focusing on the aesthetic and sentimental value of its products. Designs are praised as "delicate," "elegant," and "beautiful." The brand is perceived as a go-to for meaningful gifts, aspirational yet accessible for a modern audience.

Copy Examples

• •More than a necklace, it’s a secret keeper. Our Elara Locket is designed to hold your most cherished memory close to your heart. A whisper of the past, styled for your now. Who or what would you keep inside? #EchoStory #WearYourStory #TimelessJewelry
• •Headline: The Gift That Tells Her Story. Body: Looking for something as unique as she is? Echo Story blends timeless elegance with modern design to create pieces that are more than just beautiful—they're meaningful. Shop our collection of necklaces, rings, and bracelets.
• •A Timeless Piece for Your Next Chapter.
• •Meet The Aurora Ring. A delicate band of 18k gold vermeil meets a hand-selected, brilliant-cut birthstone, making each ring a unique echo of a moment in time. Whether it's your own story or a tribute to someone you love, the Aurora Ring is a quiet statement of personal history and timeless style. Handcrafted with 925 sterling silver.
• •That feeling when your new jewelry is not only stunning but also sustainable. ✨