Brand Tone

Professional, technical, B2B, formal, informative, direct, confident, authoritative

Brand Values

• •Efficiency
• •Reliability
• •Precision
• •Expertise

Best Practices

• •Focus on "What It Solves," Not Just "What It Is": Frame copy around business problems it solves (e.g., "Saves man-hours," "Prevents costly reprints," "Improves client approval times").
• •Use Professional and Precise Language: Maintain a professional tone, using words like "optimize," "integrate," "precise," "reliable," and "solution" to reinforce brand values.
• •Leverage Authority: Mention that software comes directly from the developers (Echointec) using phrases like "Official Echointec Store," "Developer-Direct," and "Expert Support" to build trust and reliability.
• •Keep it Data-Driven: Use metrics and data in copy (e.g., "Trusted by 500+ design agencies" or "Reduces checking time by up to 8 hours per week") to appeal to a business mindset focused on ROI.
• •Maintain a Consistent Visual and Textual Hierarchy: Ensure all copy is clean, direct, and unambiguous to reflect the brand's core value of precision.

Social Perception

Minimal, confined to existing B2B client base. Perceived as a specialized sales portal for a B2B technology company, a functional, no-frills provider of professional tools.

Copy Examples

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• •Subject: A Solution to Your Team's Proofreading Bottlenecks
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• •Beyond Manual Checks: How Automation is Redefining Quality Control in DTP