Brand Tone

Passionate, Expert/Knowledgeable, Quality-Oriented, Traditional & Elegant, Accessible & Inclusive

Brand Values

• •Quality Craftsmanship
• •Passion for Chess
• •Customer Satisfaction
• •Tradition
• •Accessibility

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use words like handcrafted, artisanal, quality materials, meticulously selected, and passionately made to reinforce the brand's commitment to superior products.
• •Speak with Passion and Expertise: Share your love for chess. Use language that conveys deep knowledge of the game, its history, and the nuances of different sets (e.g., discussing wood types, piece designs like Staunton).
• •Maintain an Elegant and Respectful Tone: Chess is a game of intellect and tradition. The language should reflect this, avoiding overly casual slang while remaining inviting and approachable. Focus on the beauty, elegance, and timeless nature of the products.
• •Be Inclusive and Welcoming: While showcasing high-end items, always reiterate that there are options for all levels and budgets. Use phrases that invite beginners and assure enthusiasts they will find what they need.
• •Focus on the Experience: Highlight not just the physical product, but the experience it offers – the joy of playing, the beauty of displaying a set, the legacy of a well-crafted game. Connect with the emotional aspects of owning and playing chess.

Social Perception

The brand is perceived as a reliable source for quality chess sets, particularly as gifts or for personal enjoyment. The limited social media engagement suggests that while customers who purchase are satisfied, the brand's broader public visibility and active online community are still developing.

Copy Examples

• •Headline: Elevate Your Game: Discover Handcrafted Chess Sets for the Discerning Player. Body: At Echiquier Boutique, our passion is precision. Each chess set is meticulously handcrafted by artisans, promising not just a game, but an heirloom. Find your perfect match today. (Tone: Quality-Oriented, Passionate, Elegant)
• •Headline: From Grandmaster Aspirations to Casual Play: Chess Sets for Every Journey. Body: Whether you're a seasoned strategist or just discovering the timeless allure of chess, Echiquier Boutique offers a diverse collection to suit your style and budget. Explore our range and feel the difference quality makes. (Tone: Accessible, Expert, Quality-Oriented)
• •Headline: The Art of Strategy Begins with the Perfect Board. Body: Immerse yourself in the rich tradition of chess with our exquisite wooden sets. Selected for their beauty and durability, our chessboards are designed to inspire your greatest moves. (Tone: Traditional, Elegant, Passionate)
• •Headline: More Than Just a Game. It's a Legacy. Body: Echiquier Boutique: Your trusted specialist for chess sets that blend timeless craftsmanship with enduring playability. Gift a piece of history, or claim your own. (Tone: Expert, Quality-Oriented, Traditional)
• •Headline: Unforgettable Matches Start Here. Body: Experience the unparalleled satisfaction of playing on a beautifully crafted chessboard from Echiquier Boutique. Our curated selection ensures every piece is a testament to quality and a joy to play. (Tone: Passionate, Quality-Oriented, Elegant)