Brand Tone

Motivational, Community-Focused, Accessible, Value-Driven, Innovative, Supportive, Engaging

Brand Values

• •Community
• •Accessibility
• •Empowerment
• •Support & Encouragement
• •Innovation
• •Value
• •Inclusivity

Best Practices

• •Emphasize 'Togetherness' and Community: Consistently use words like 'together,' 'community,' 'us,' 'we,' and 'team.' Highlight member stories and the supportive network. Reference the 'Never Ride Alone' philosophy.
• •Maintain a Motivational and Encouraging Voice: Use uplifting language, focus on achievements (both big and small), and inspire users to push their boundaries. Frame fitness as an empowering journey.
• •Highlight Accessibility and Inclusivity: Ensure messaging appeals to all fitness levels, from beginners to seasoned athletes. Stress that Echelon is for 'everyone.' Clearly communicate the value proposition (quality at an affordable price).
• •Showcase Innovation Naturally: Talk about technology (AI, smart features, app connectivity) in terms of how it benefits the user’s journey and helps them achieve goals, rather than just listing technical specs.
• •Be Authentic and Relatable: Reflect the 'real people' aspect of the instructors and community. Acknowledge the challenges of fitness while emphasizing the supportive environment Echelon provides to overcome them. When addressing issues (like those found in negative reviews), maintain a helpful and transparent tone if responding publicly.

Social Perception

Generally positive, seen as a good value for money with a supportive community, but with some concerns about customer service and app reliability.

Copy Examples

• •Headline: Your Fitness Journey, Elevated. Together. Body: At Echelon, we’re more than just cutting-edge equipment. We’re a global community cheering you on, world-class instructors guiding you, and innovative tech tracking your every win. Achieve more, together. #EchelonFit #NeverRideAlone
• •Headline: Real Results. Real People. Real Community. Body: Stop dreaming, start doing. With thousands of live and on-demand classes for every level, Echelon makes fitness fit *your* life. Join our supportive family and discover how strong you truly are. Your success is our success.
• •Headline: Smart Fitness That Fits Your Budget. Body: Get the premium connected fitness experience without the premium price tag. Echelon offers top-tier bikes, rowers, and treadmills packed with tech to keep you motivated and moving towards your goals. Train now, pay later options available!
• •Headline: Unlock Your Potential. We’re With You, Every Rep, Every Ride. Body: From your first step to your personal best, Echelon’s engaging instructors and AI-powered personalized plans adapt to you. Feel the energy of the group, track your progress, and redefine what’s possible.
• •Headline: More Than a Workout. It's a Movement. Body: Join the Echelon community and connect with thousands worldwide who are pushing limits and celebrating victories. With diverse classes from HIIT to Yoga, and motivating instructors, your path to wellness just got a lot more exciting.