Brand Tone

Professional and Knowledgeable, Friendly and Approachable, Value-Oriented, Trustworthy and Reliable

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Competitive Pricing
• •Passion for Automotive
• •Expertise
• •New Zealand Owned and Operated

Best Practices

• •Always Be Helpful and Approachable: Even when discussing technical aspects, use clear language that the average customer can understand. Frame advice in a friendly, supportive way.
• •Emphasize Expertise with Confidence, Not Arrogance: Share knowledge and offer solutions. Use phrases like "Our experts recommend..." or "We've found that..." to build trust.
• •Highlight Value Clearly: Whether it's competitive pricing, a price guarantee, quality products, or excellent service, ensure the customer understands the benefits they are receiving.
• •Maintain a Passionate and Enthusiastic Voice for Automotive Topics: Let the genuine interest in cars and customer satisfaction shine through, as mentioned in their "About Us" section.
• •Ensure Consistency Across All Channels: The professional, friendly, and value-driven tone should be evident on the website, social media, email communications, and in-store interactions.

Social Perception

Positive, Trustworthy, Good Reputation, Service-Oriented

Copy Examples

• •Facebook/Instagram Ad: Hit the road with confidence! 🚗💨 At ECG Tyres, we're passionate about getting you the perfect tyres at prices that won't break the bank. Expert advice, friendly service, and NZ's leading online selection. Visit ecgtyres.co.nz or our Penrose store today! #ECGTyres #NZTyres #QualityService #BestPrice
• •Website Homepage Banner: Your Journey Starts with the Right Tyres. Quality Brands. Expert Fitting. Unbeatable NZ Prices. [Shop Now] [Get a Quote]
• •Email Newsletter Subject: ECG Tyres: Drive Smarter This Season with Expert Advice & Great Deals! (Body Snippet): Hi [Customer Name], At ECG Tyres, we're more than just tyre experts; we're car enthusiasts dedicated to keeping you safe and saving you money. Check out our latest arrivals and expert tips for [seasonal tyre care/topic]...
• •Google Search Ad Headline: ECG Tyres NZ | Quality Tyres & Wheels | Friendly Expert Service & Price Beat (Description): Wide range of tyres, wheels & batteries. Professional fitting in Auckland. NZ owned. Shop online or visit us!
• •Blog Post Introduction: Choosing the right tyres can feel overwhelming, but it doesn't have to be! At ECG Tyres, we believe in making tyre buying simple and stress-free. Our experts are here to break down what you need to know, ensuring you get the best performance and value for your ride.