Brand Tone

Helpful and Solution-Oriented, Curated and Quality-Focused, Direct and Informative

Brand Values

• •Convenience: Offering products that simplify daily life.
• •Curation: Selecting and offering "incredible" and "best" products.
• •Quality: Emphasizing product quality.
• •Safety/Security: Highlighting "segurança" (safety/security) in their product sourcing.
• •Accessibility: Shipping throughout Brazil.

Best Practices

• •Focus on Benefits, Not Just Features: Explain how products make the customer's life easier, better, or more enjoyable, aligning with the "facilitam o seu dia a dia" value.
• •Use Clear, Accessible Language: Avoid overly technical jargon. The tone should be direct and easy for a general Brazilian audience to understand.
• •Emphasize Quality and Curation: Reinforce that products are carefully selected and meet quality standards, building on "qualidade e segurança."
• •Maintain a Positive and Helpful Voice: Copy should sound approachable and eager to assist, whether in product descriptions, FAQs, or customer service interactions.
• •Ensure Consistency Across All Channels: If/when social media or other marketing channels are developed, the tone established on the website (helpful, quality-focused, convenient) should be consistently applied.

Social Perception

Difficult to analyze due to limited online presence. Lack of a "Reclame Aqui" presence could be positive (no major unresolved issues) or an indication of low transaction volume or being relatively new and unknown. The name "Loja98" itself is quite generic, which might make it difficult to build a unique brand identity without significant marketing efforts. Possible brand confusion due to other unrelated stores with similar names.

Copy Examples

• •Sua vida mais fácil e cheia de estilo! Descubra achados incríveis na Loja98, com qualidade e segurança que você merece. Frete para todo o Brasil!
• •Tecnologia que acompanha seu ritmo. Na Loja98, selecionamos os melhores gadgets para simplificar sua rotina e te manter conectado. Explore novidades com garantia de qualidade.
• •Apaixonados por encontrar o melhor para você! A Loja98 é sua curadoria de produtos inovadores e úteis para o dia a dia. Qualidade, praticidade e confiança em cada clique.
• •✨ Achadinhos da Semana na Loja98: Qualidade e Preço Baixo, Direto Para Você!
• •Chega de complicação! Com [Nome do Produto] da Loja98, suas tarefas ficam mais simples. Feito com materiais duráveis e pensado para facilitar sua vida. Peça já o seu e sinta a diferença!