Brand Tone

Inspirational, Elegant, Joyful, Accessible, Organized

Brand Values

• •Quality & Craftsmanship
• •Design & Aesthetics
• •Inspiration & Joy
• •Organization & Appreciation
• •Value
• •Creativity & Individuality

Best Practices

• •Incorporate uplifting language, positive affirmations, and motivational quotes where appropriate.
• •Use descriptive adjectives that convey style, beauty, and craftsmanship.
• •Communicate the functional benefits of products designed for planning and organization.
• •The tone should remain friendly, inviting, and approachable.
• •Position Eccolo products as imaginative gifts and unique finds.

Social Perception

Attractive and stylish stationery and gift items, Good quality for the price, Functional and thoughtful products, A great source for gifts, Inspiring and uplifting, Widely accessible.

Copy Examples

• •Unlock your story. Our newest collection of journals blends inspiring design with luxurious paper, creating the perfect sanctuary for your thoughts, dreams, and daily reflections. Find your spark with Eccolo.
• •Orchestrate your year with beauty and purpose. The Eccolo 2025 Planner offers thoughtfully designed layouts, motivational touches, and stylish details to help you embrace each day with joy and organization. Plan beautifully.
• •Celebrate the moments that matter. Our curated gift sets, from charming desk accessories to heartwarming keepsake boxes, are designed to inspire appreciation and bring a touch of joy to someone special. Gift thoughtfully with Eccolo.
• •Elevate your everyday workspace. Discover Eccolo’s stylish desk accessories – where functionality meets inspiring design to spark creativity and keep you beautifully organized. Work joyfully.
• •At Eccolo, we believe in the power of beautiful design to enrich your life. From elegant stationery to imaginative gifts, we offer superior quality and surprising value, sparking joy in the everyday. Discover your inspiration.