Brand Tone

Clinical, knowledgeable, caring, empathetic, results-oriented, trustworthy, personalized

Brand Values

• •Efficacy and Results
• •Personalization
• •Safety and Quality
• •Empowerment and Self-Care
• •Honest Communication

Best Practices

• •Maintain a clinical yet accessible tone in product descriptions.
• •Emphasize the efficacy and results of skincare products.
• •Highlight dermatological testing and safe, chemical-free formulations.
• •Promote personalization, catering to individual skin needs.
• •Reinforce the brand's caring and client-focused approach in communications.

Social Perception

Perceived as caring, client-focused, offering high-quality products effective for sensitive skin and specific concerns like melasma and acne.

Copy Examples

• •"Retinol (Retinyl Palmitate), Matrixyl 3000, Acetyl Hexapeptide-8"
• •"Empathetic touch that eases the journey of acne-prone skin"
• •"Partners in empowerment"
• •"Individual language of your skin"
• •"Your radiant skin awaits."