Brand Tone

trustworthy, reliable, and family-oriented

Brand Values

• •Quality
• •Value for Money
• •Trustworthiness & Reliability
• •Customer Focus
• •Innovation
• •Hygiene & Care

Best Practices

• •Prioritize "Trust" and "Reliability": Use words that inspire confidence, such as "trusted," "quality," "proven," "effective," and "safe." Back up claims with product benefits.
• •Emphasize "Care" and "Family": Incorporate words like "gentle," "soft," "nourishing," "protection," "family," and "loved ones," especially when promoting relevant product lines.
• •Highlight "Value": While focusing on quality, subtly communicate the "value for money" aspect. Phrases like "premium quality, real value" or "affordable care" can be effective.
• •Maintain a Helpful and Approachable Voice: Address the customer directly and focus on how the products meet their needs and solve their problems in a straightforward, friendly manner.
• •Be Consistent Across All Channels: Ensure the tone used in website copy, social media posts, product descriptions, and advertisements is uniform to build a strong, recognizable brand identity.

Social Perception

Customers generally perceive Cool & Cool products as being of good quality and offering value. The brand is recognized as an international FMCG brand with a significant presence in Pakistan and over 25 countries globally.

Copy Examples

• •Cool & Cool: Gentle Care for Your Family, Great Value for You. Body: Protecting your loved ones is your priority. Ours is to provide you with high-quality hygiene and personal care products you can trust, at a price that makes sense. Discover the Cool & Cool difference.
• •Softness You Can Feel, Quality You Can Trust. Body: Experience the gentle touch of Cool & Cool. Our skin-loving formulas are crafted to nourish and protect, leaving your skin feeling healthy and refreshed. Because your family deserves the best.
• •More Than Clean, It's Cool & Cool Clean. Body: From our refreshing hand washes to our effective detergents, Cool & Cool brings you a new level of clean. Innovative formulas, trusted quality – keeping your home and family healthy and happy.
• •Happy Baby, Happy You. Cool & Cool Baby Care. Body: We understand the delicate needs of your little one. Our paraben-free, gentle baby care range is designed with love and care, ensuring your baby's skin stays soft, protected, and comfortable.
• •Everyday Essentials, Extraordinary Care. That's Cool & Cool. Body: Why compromise on quality for your daily needs? Cool & Cool offers a wide range of personal and home care products that combine effectiveness with value, making everyday care a little more special.