Brand Tone

Elegant & Refined, Storytelling & Evocative, Heritage-focused & Authentic, Conscious & Responsible, Poetic & Romantic

Brand Values

• •Heritage & Tradition
• •Quality & Artistry
• •Naturality & Eco-responsibility
• •Authenticity & Transparency
• •Emotional Connection
• •Made in France

Best Practices

• •Embrace Storytelling: Weave the brand's rich history (founded 1882, family-revived) and the inspiration behind each specific perfume into all communications. Every scent has a narrative.
• •Use Evocative and Sensory Language: Describe fragrances not just by their notes, but by the feelings, memories, and imagery they conjure. Appeal to the imagination.
• •Maintain an Elegant and Refined Voice: Ensure all copy, from website text to social media posts, reflects sophistication and artistry. Avoid overly casual slang or overly aggressive sales tactics.
• •Highlight Heritage and Authenticity: Consistently refer to "Maison Biette," the founding year, French craftsmanship, and the natural, high-quality ingredients to reinforce trust and the brand's unique positioning.
• •Integrate Values of Naturalness and Responsibility: Subtly but consistently mention the commitment to natural ingredients, eco-friendly options like solid and refillable perfumes, and ethical sourcing. This appeals to the conscious consumer without overshadowing the luxury aspect.

Social Perception

Positive Customer Feedback, Niche & Artisanal, Trustworthy & High-Quality, Innovative within Tradition

Copy Examples

• •Maison Biette: Weaving Dreams into Fragrance Since 1882. Discover scents born from a legacy of French artistry. Each bottle holds a story, a whisper of history, and the promise of pure, natural elegance. Experience the heritage.
• •More Than Perfume. It's a Poetic Embrace. Let "Une valse avec toi" envelop you in a dance of surprising notes, a metaphor for life's intricate ballet. Crafted with passion, designed to be felt. What story will your scent tell?
• •Luxury, Responsibly Reimagined. Indulge in exquisite French fragrance that honors both your skin and the earth. Our solid perfumes, crafted from 96-100% natural ingredients, offer a new gesture of sustainable elegance. Refill, rejoice, repeat.
• •Unlock the Secret of a Nantes Perfumer. From the historic heart of French perfumery, Maison Biette revives ancestral savoir-faire. Experience "Voici mon cœur," a bohemian floral that paints an impressionist's dream on your skin.
• •The Essence of Emotion. Naturally Crafted. Each Maison Biette fragrance is an ode to life's most precious moments. Pure ingredients, evocative compositions, and a touch of French heritage. Find the scent that speaks your heart's language.