Brand Tone

aspirational, elegant, and celebratory

Brand Values

• •Craftsmanship & Quality: Repeated emphasis on handcrafted products, attention to detail, exquisite finishing, and embroidery.
• •Customer Centricity & Personalization: Offering customization services to ensure clients feel unique and stunning, catering to individual styles and occasions.
• •Elegance & Sophistication: Designing garments that embody classic sophistication with a modern touch, suitable for significant life events.
• •Celebration & Joy: Focusing on creating attire for special occasions like weddings and parties, aiming to evoke positive emotions and lasting memories.
• •Inclusivity & Diversity: Blog posts on their website touch upon embracing diversity in fashion, particularly regarding size, suggesting an evolving value towards body positivity.

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your brand's tone (e.g., words to use, words to avoid, sentence structure, level of formality) and share it with everyone creating content.
• •Focus on "You" Statements that Empower: Frame copy around the customer and how the products will make *them* feel and look, aligning with their desire to feel like a "queen or king of the event." Example: "Our designs are crafted to evoke emotions and create lasting memories, telling a story as unique as yours."
• •Use Evocative and Descriptive Language: Employ rich adjectives and sensory details that reflect elegance, craftsmanship, and celebration when describing products and their impact (e.g., "exquisite," "radiant," "enchanting," "masterpiece").
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, social media captions, advertisements, and customer communications is harmonious, reinforcing the same brand personality.
• •Listen and Adapt to Customer Language: Pay attention to how customers describe the brand and its products in reviews and social media comments. Incorporate their positive language and sentiments (where appropriate and authentic) to resonate more deeply, while always upholding the established elegant tone.

Social Perception

House of Emkay is generally perceived positively by its clientele as a provider of high-quality, beautifully designed, and customizable ethnic and bridal wear. Customers appreciate the unique designs, the craftsmanship, and the personalized service that makes them feel confident and special.

Copy Examples

• •Headline for a Bridal Collection: "Craft Your Forever Story. Discover bridal wear that’s as unique as your love, meticulously designed by House of Emkay."
• •Instagram Caption for a New Lehenga: "Elegance redefined. ✨ Step into your spotlight with our latest creation, where timeless tradition meets contemporary allure. Every stitch, a promise of perfection for your most cherished moments. #HouseOfEmkay #BridalDreams #DesignerLehenga"
• •Website 'About Us' Snippet: "At House of Emkay, we don't just design clothes; we weave dreams. With a passion for exquisite craftsmanship and an eye for contemporary elegance, we create bespoke attire that celebrates you, ensuring every occasion becomes an unforgettable memory."
• •Facebook Ad for Groom's Wear: "Command attention on your special day. Our bespoke groom's wear collection is crafted for the discerning man who values tradition, style, and impeccable tailoring. Visit House of Emkay and let us design your legacy."
• •Email Subject Line for a Festive Collection: "Illuminate Your Celebrations with House of Emkay's New Festive Edit!"