Brand Tone

Professional & Trustworthy, Caring & Empathetic, Educational & Informative, Natural & Pure

Brand Values

• •Quality
• •Well-being
• •Natural Solutions
• •Transparency
• •Innovation & Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., professional yet empathetic, educational, focused on natural solutions) and share it with everyone who creates content. Include lists of 'words we use' and 'words we avoid.'
• •Prioritize Education and Information: Consistently provide valuable, well-researched information about CBD, its benefits, and safe usage. This reinforces the trustworthy and expert aspects of the brand tone.
• •Emphasize Quality and Safety: Regularly highlight certifications, testing processes, and the natural origins of ingredients to build and maintain trust. Use language that conveys precision and care.
• •Show Empathy and Understanding: When addressing customer concerns (especially for Vetrapharm regarding pet health), use compassionate and supportive language. Acknowledge their challenges and position your products as helpful solutions.
• •Maintain Visual Consistency: Ensure that the tone of your written copy is reflected in your visual content (images, videos, graphics). For Vetrapharm, this means warm, caring imagery of pets; for Candropharm, clean, professional visuals that inspire well-being. This holistic approach reinforces the overall brand perception.

Social Perception

Reliable Supplier, Effective Products, Knowledgeable Resource, Ethical & Safe

Copy Examples

• •Does your furry friend struggle with nervousness during thunderstorms or car rides? Our Vetrapharm natural CBD oil is crafted with care to help soothe anxiety and promote a sense of calm, so you can both enjoy more peaceful moments. Pure, gentle, and effective.
• •Elevate your daily wellness routine with Candropharm. Our premium CBD, extracted from the finest hemp, is designed to support balance and vitality from within. Discover the natural path to a more harmonious you.
• •Ageing gracefully is possible for your loyal companion. Vetrapharm's CBD solutions can help manage joint discomfort and support mobility, giving your senior pet the comfort they deserve in their golden years. Because every day together is precious.
• •Tired of restless nights? Candropharm offers a natural way to encourage restful sleep. Our carefully formulated CBD products are designed to help you unwind and wake up refreshed. Embrace the tranquility of a good night's sleep.
• •At Vetrapharm and Candropharm, quality isn't just a promise, it's our foundation. From seed to shelf, we ensure the purity and potency of every CBD product, because we believe you and your pets deserve nothing but the best. Trust in nature, perfected by science.