Brand Tone

Playful, Youthful, Community-Focused, Enthusiastic, Passionate

Brand Values

• •Appreciation of Anime Culture
• •Community Building
• •Self-Expression
• •Quality
• •Exclusivity/Engagement Rewards

Best Practices

• •Use playful and youthful language, incorporating internet trends and memes relevant to the anime and gaming communities.
• •Actively engage with the community through platforms like Discord, offering exclusive discounts and fostering a sense of belonging.
• •Convey enthusiasm and passion for anime and 'waifu' culture in your copywriting to connect with like-minded individuals.
• •Highlight the quality of the products and the opportunity for self-expression they provide.
• •Maintain a modern and internet-savvy tone, staying up-to-date with current trends and using informal language to resonate with the target demographic.

Social Perception

Positive within the anime community, modern, and internet-savvy.

Copy Examples

• •Get yours and let your waifu flag fly!
• •Obsessed with anime stickers? Same.
• •Join our Discord for exclusive discounts and weeb talk!
• •Show your love for culture with our cutie patootie character decals!
• •Level up your setup with our anime-inspired gear!