Brand Tone

friendly, enthusiastic, welcoming, community-oriented, and playful

Brand Values

• •Community: Creating a space where people can connect and share experiences.
• •Inclusivity: Welcoming everyone, regardless of their gaming experience.
• •Fun & Playfulness: Emphasizing the joy and entertainment of board games.
• •Passion for Gaming: Genuine love for board games and sharing that with others.
• •Customer Experience: Providing excellent service, a comfortable environment, and quality food/drink.
• •Local Support: Highlighting local suppliers (e.g., Cornish Coffee).

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation marks (judiciously), and convey genuine excitement about games, food, and community events.
• •Be Welcoming and Inclusive: Address your audience directly and make it clear that everyone is welcome, regardless of their gaming background. Avoid jargon where possible, or explain it simply.
• •Focus on the Experience: Highlight the fun, social interaction, and enjoyment of visiting the café, not just the products themselves. Use words that evoke positive emotions.
• •Keep it Conversational: Write as if you're talking to a friend. Use contractions (e.g., "we're," "it's") and a slightly informal, approachable style. Ask questions to engage your audience.
• •Stay Community-Centric: Regularly mention your local area (Cornwall, Truro), feature customer experiences (with permission), and emphasize the café as a gathering place. Show you're part of the local fabric.

Social Perception

A unique and much-needed social hub in Cornwall. A fun and engaging alternative to traditional cafes or pubs. A welcoming place with knowledgeable and passionate staff. A great venue for both dedicated gamers and casual players. Family-friendly. A place that successfully combines a café atmosphere with a vast library of games.

Copy Examples

• •🎲 NEW GAME ALERT! 🎲 Get ready to [briefly describe exciting element of the game]! [Game Name] has just landed on our shelves, and we can't wait for you to try it. Gather your crew, grab a delicious Cornish Coffee, and let the adventure begin! Who's in? #RollTheDiceCornwall #NewGame #BoardGameGeek #TruroFun #GameNight
• •Calling all adventurers! 🐉✨ Our Dungeons & Dragons Adventurers League night is back this [Day of the week]! Whether you're a seasoned hero or a curious first-timer, our amazing Dungeon Masters will guide you through epic quests. Spaces fill up fast, so book your spot and prepare for glory! Link in bio. #DnDCornwall #RollTheDiceCafe #TabletopRPG #CommunityGaming #TruroEvents
• •Welcome to Roll The Dice, Cornwall's home for board game adventures! 👋 With hundreds of games, tasty treats, and a super friendly vibe, we're the perfect spot to unplug, connect, and play. No idea where to start? Our Game Gurus are here to help you pick the perfect game! Come on in – your next favorite game awaits!
• •🎲 Game On! Your Mid-Week Treat Awaits at Roll The Dice! 🍰 *(Body Snippet):* Hey [Customer Name], fancy a break from the everyday? This week, pair any slice of our yummy homemade cake with your game session for just £X! It's the perfect fuel for an afternoon of fun and strategy. See you at the table!
• •Yay! 🎉 Thanks so much for the awesome review, [Customer Name]! We're thrilled to hear you had such a fantastic time and that our Game Gurus hit the mark. We love sharing our passion for games and creating those fun moments. Can't wait to welcome you back for another adventure soon! 🎲😊