Brand Tone

friendly, caring, and informative, playful and engaging

Brand Values

• •Love and Passion for Animals
• •Responsible Pet Ownership
• •Quality Products
• •Helpfulness and Support
• •Community

Best Practices

• •Use Warm and Affectionate Language: Incorporate terms like "furry friend," "peludito," "loved one," and focus on the emotional bond between pets and their owners.
• •Prioritize a Helpful and Informative Approach: Frame product descriptions and content around solving pet owner problems or enhancing the pet's well-being. Link to blog posts or offer tips where relevant.
• •Maintain a Positive and Upbeat Voice: Even when addressing potential issues (like picky eaters), keep the tone optimistic and solution-oriented.
• •Speak Directly to the Pet Owner: Use "you" and "your pet" to create a personal connection.
• •Emphasize the "Why" Behind Products: Don't just list features; explain the benefits for the pet and the owner, connecting back to the core values of love for animals and responsible care.

Social Perception

trustworthy and approachable brand for pet supplies and advice

Copy Examples

• •Headline: Spoil Your Furry Friend! Discover toys, treats, and all the love they deserve at Amigo Peludo. Body: Because they're more than just pets, they're family. Explore our curated collection of high-quality products designed for the happiness and health of your beloved companion. Shop now and see those tails wag!
• •Headline: Worry-Free Walks Start Here. Find the perfect harness and leash for your Amigo Peludo. Body: Safety and comfort are key for enjoyable adventures with your dog. Our range of harnesses and leashes offers a secure fit and durable materials, so you can both step out with confidence. Plus, get expert tips on leash training on our blog!
• •Headline: Is Your Cat a Picky Eater? We Get It! Delicious and Nutritious Options at Amigo Peludo. Body: Finding the right food for your feline friend can be tricky. At Amigo Peludo, we offer a selection of tasty and healthy meal options to satisfy even the most discerning palate. Read our latest blog post on 'Decoding Your Cat's Dietary Needs' for more insights!
• •Headline: Keep Your Amigo Peludo Cozy & Content. Shop our range of comfortable beds and blankets. Body: A comfy spot to rest is essential for a happy pet. From plush beds to snuggly blankets, give your furry companion the gift of sweet dreams. Because a well-rested pet is a happy pet!
• •Headline: New Puppy Parent? Amigo Peludo is Here to Help! Your one-stop shop for all essentials and advice. Body: Bringing a new puppy home is an exciting journey! We've got everything you need, from starter kits to training treats, plus a wealth of information on our blog to guide you through these precious early days. Welcome to the wonderful world of pet parenthood!