Brand Tone

Quality-focused, Elegant & Sophisticated, Durable & Timeless, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Style & Aesthetics
• •Customer Satisfaction
• •Natural Materials

Best Practices

• •Maintain a consistent emphasis on the quality and durability of natural leather.
• •Use elegant and sophisticated language to describe products and their benefits.
• •Highlight the timeless design and long-lasting nature of leather goods.
• •Provide clear and informative details about product features and warranties.
• •Address sustainability concerns by mentioning the use of reforestation wood and ethical sourcing practices.

Social Perception

A brand that represents quality, durability, and sophistication in leather home furnishings, while also being mindful of sustainability.

Copy Examples

• •Discover the timeless elegance of our genuine leather sofas, crafted for durability and sophistication.
• •Experience the luxury of natural leather with our handcrafted rugs, designed to enhance your home's style for years to come.
• •Our commitment to quality craftsmanship ensures that every piece is made with genuine leather and reforestation wood, combining luxury and sustainability.
• •Invest in a sofa that lasts: genuine leather, high-density foam, and a 12-month warranty ensure lasting comfort and style.
• •Transform your living space with the rustic charm and sophisticated design of our natural leather collection.