Brand Tone

Playful, Trendy, and Casual

Brand Values

• •Comfort
• •Uniqueness and Self-Expression
• •Fun and Playfulness
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Know Your Audience, Speak Their Language: Use slang, emojis (appropriately), and references that resonate with a younger, social media-savvy audience. Keep it light, direct, and engaging.
• •Embrace the Fun: Don't be afraid to use puns (like "FIN-tastic"), humor, and playful language. The product itself is fun, so the copy should match that energy.
• •Highlight Key Values (Comfort & Uniqueness): Consistently weave in words and phrases that evoke comfort (e.g., "cloud-like," "soft," "cozy") and uniqueness (e.g., "stand out," "express yourself," "one-of-a-kind").
• •Be Visually Inspired: Let the playful visuals of the product and user-generated content guide the tone. If the images are bright and cheerful, the copy should be too.
• •Stay Consistent Across Platforms: While nuances might exist (e.g., more emojis on Instagram, slightly more directness in an email), the core playful, trendy, and casual tone should be recognizable whether a customer sees an ad, a social media post, or visits the website. Develop a simple style guide if needed.

Social Perception

Trendy Novelty Item, Comfortable and Casual Wear, Giftable, Associated with Online Trends

Copy Examples

• •Instagram Post (Image: Someone relaxing with feet up, wearing Shark Slides): "Warning: May cause extreme comfort and uncontrollable smiles. 😉 Slide into your happy place with #HiShark slides! 🦈 #SharkySlides #ComfyVibes #TreatYourFeet"
• •Facebook Ad (Carousel showing different colors/styles): "Why swim with the current when you can walk on clouds? ☁️ Hi-Shark Slides: So comfy, you'll forget you're wearing shoes. Grab your pair & get free shipping! 👉 Shop Now!"
• •Website Banner (Homepage): "Dive Into Comfort! 🌊 Your feet will thank you. Discover the original Sharky Slides - As Seen on TikTok!"
• •Email Subject Line (Promotional): "FIN-tastic! 🦈 Your Next Favorite Slides are Here (+ a Sweet Deal!)"
• •TikTok Video Caption (Video: Quick cuts of people happily wearing the slides in various funny situations): "POV: You found the coolest & comfiest slides on the internet. 😎 Link in bio to join the #SharkSquad! #HiShark #TikTokMadeMeBuyIt #FunnySlides #MustHave"