Brand Tone

Promotional, Reassuring, Customer-Service Oriented

Brand Values

• •Customer Satisfaction
• •Security
• •Value/Affordability
• •Accessibility (Support)

Best Practices

• •Always Highlight Guarantees and Security: Reiterate secure payment, satisfaction guarantees, and customer support availability in various communications (product pages, checkout, emails) to maintain the reassuring tone.
• •Maintain French-Centric Customer Service Voice: Even if expanding to other languages, ensure the core French customer service promise is clear and the supportive, accessible tone is maintained across all communications.
• •Be Transparent and Clear: Provide clear information on shipping, returns, and product details, as seen in their FAQ, to reinforce trust and manage expectations.
• •Use Promotional Language Sparingly and Strategically: Balance promotional messaging (sales, discounts) with value-added content (pet care tips, product guides) to avoid overwhelming customers.
• •Engage with Customer Feedback: Actively respond to customer reviews and inquiries, both positive and negative, to demonstrate responsiveness and build trust.

Social Perception

Reliable, customer-focused online store for dog products offering good deals.

Copy Examples

• •100% secure payment via SSL encryption
• •French customer service available 7/7 with a 24-hour response time
• •100% Satisfied or Refunded guarantee for 30 days
• •Orders shipped within 24/48 hours via French postal services
• •Join our VIP list for exclusive offers & gifts!