Brand Tone

Creative & Artisanal, Modern & Chic (with Nostalgia), Approachable & Community-Oriented, Confident & Bold

Brand Values

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Creativity & Inspiration
• •Versatility & Functionality
• •Community & Connection

Best Practices

• •Use evocative language that speaks to creativity and the design process.
• •Foster community through inclusive and encouraging language (e.g., "Happy creating everyone!", "Let's make something unforgettable").
• •Highlight what makes the fonts stand out (e.g., "unapologetically myself," "perfect for anyone who wants to stand out").
• •Emphasize the 'soul' and 'story' behind each font, highlighting that they are 'crafted with heart.'
• •Incorporate modern aesthetics and coolness, while also drawing inspiration from historical periods with a contemporary twist.

Social Perception

Respected by Designers, Innovative & Trend-Aware, Generous & Engaging, High-Quality Provider

Copy Examples

• •"Crafted with heart and soul, each font tells a unique story."
• •"Unapologetically bold, these fonts are here to make a statement."
• •"Happy creating everyone! Let's make something unforgettable with our latest font."
• •"Perfect for anyone who wants to stand out, our fonts break the mold and offer true originality."
• •"Timeless elegance with a modern spirit, designed for the future of your typography."