Brand Tone

Warm and Sincere, Trustworthy and Authentic, Caring and Nurturing, Respectful of Tradition and Craftsmanship, Personal and Approachable

Brand Values

• •Quality and Authenticity
• •Health and Well-being
• •Connection and Storytelling
• •Heritage and Revitalization
• •Thoughtfulness and 'Osekkai' (Caring Meddling)

Best Practices

• •Embody Michiko Hada's Voice: Write as if Michiko Hada is personally speaking or endorsing the product. Use 'I' when appropriate to reflect her selections (e.g., 'This is a [product] I personally love because...'). Maintain a tone that is gentle, sincere, and slightly maternal or like a trusted friend.
• •Prioritize Storytelling over Hard Selling: Focus on the narrative behind each product – the artisan, the region, the tradition, the ingredients. Let the quality and the story be the primary persuasion.
• •Infuse 'Osekkai' with Warmth: When using the 'osekkai' concept, ensure it comes across as genuine, loving care, not as intrusive. Frame it as an act of thoughtfulness and a desire for the customer's happiness and well-being.
• •Maintain a Respectful and Appreciative Tone: Always speak of the producers, their craft, and Japanese traditions with deep respect. Highlight the 'Made in Japan' aspect with pride.
• •Use Simple, Sincere, and Positive Language: Avoid overly trendy jargon or aggressive sales tactics. The language should be clear, honest, and evoke feelings of trust, comfort, and the quiet joy of discovering something truly good and authentic.

Social Perception

Trusted Curation, Connection to Michiko Hada, Emphasis on 'Made in Japan', Appreciation for Story and Sincerity, Positive Reception of 'Osekkai' Concept

Copy Examples

• •From a quiet workshop in [Region Name], where tradition breathes life into every creation, Michiko Hada has discovered this exquisite [Product Name]. Crafted with passion and generations of expertise, it's more than just a taste – it's a story of Japan, brought to your table with a heartfelt 'douzo' from Hadajin Shoten.
• •We can't help but care, just a little too much! Our new [Product Name] is a gentle hug for your skin, born from Michiko Hada's 'osekkai' wish for your daily comfort and radiance. Made with nature's kindest ingredients, because you deserve to be pampered, safely and lovingly.
• •At Hadajin Shoten, every item has a soul and a story. Selected with Michiko Hada's own heart and hands, we bring you treasures from across Japan that whisper tales of dedication and true quality. Discover the warmth of authentic Japanese craftsmanship, delivered with our sincere care.
• •Meet the Makers: [Producer's Name] of [Company Name]. When Michiko Hada first encountered their [Product Type], she was moved by their unwavering commitment to [Specific Value, e.g., 'sustainable farming,' 'age-old techniques']. It's this spirit of 'monozukuri' (craftsmanship) that Hadajin Shoten celebrates. Experience their passion in every [Product Name].
• •Share a piece of heartfelt Japan. The Hadajin Shoten [Gift Set Name] is a collection of Michiko Hada's cherished finds – items chosen for their quality, their story, and the simple joy they bring. A perfect way to say 'I'm thinking of you,' with the genuine warmth of 'omotenashi' (Japanese hospitality).