Brand Tone

Aspirational & Trendy, Helpful & Customer-Oriented

Brand Values

• •Style & Fashion
• •Quality (Perceived)
• •Convenience
• •Functionality

Best Practices

• •Balance Aspiration with Clarity: While using aspirational language to describe the style and feel of the bags, always provide clear, concise information about product features, materials, and practical benefits (e.g., "spacious," "durable," "versatile").
• •Regularly remind customers of key service benefits like "Free Shipping," "7-Day Returns," and available support channels (e.g., WhatsApp, DM) to reinforce the customer-oriented value.
• •Showcase customer testimonials and reviews prominently to build trust and social proof.
• •Use high-quality visuals that accurately represent the bags and convey the desired style and aesthetic.
• •Maintain a consistent brand voice across all channels, including website copy, social media posts, and customer service interactions.

Social Perception

A brand that offers stylish, high-quality, and affordable bags with a focus on customer convenience and satisfaction.

Copy Examples

• •Elevate your style with our new collection of chic and trendy bags!
• •The perfect mix of style and convenience, designed for your everyday needs.
• •Free Shipping All Over Pakistan!
• •7 Days Return & Exchange - Shop with confidence.
• •100% Original Products - Quality you can trust.