Tono de Marca

empowering, direct, and aspirational, with an edgy and confident flair

Valores de Marca

• •Empowerment
• •Confidence
• •Self-Improvement
• •Ambition

Mejores Prácticas

• •Use Empowering Language: Frame all communication around the idea of self-improvement and taking control. Use strong verbs and confident statements.
• •Maintain a Conversational yet Authoritative Tone: Write as if you are a trusted friend who is also an expert. Be approachable, but also provide clear, direct advice.
• •Incorporate "Baddie" Slang and Emojis Naturally: Use language that resonates with the target audience, such as "level up," "slay," "glow up," and relevant emojis (", ", "), but avoid overusing them to the point of being inauthentic.
• •Focus on Aspiration and Transformation: Highlight the "before and after" in your messaging. Show the customer the person they can become with the help of your products.
• •Be Unapologetic and Confident: The brand's voice should never be timid or uncertain. Make bold claims and stand by them, reflecting the confidence you want to instill in your customers.

Percepción Social

Perceived as trendy, modern, and empowering; a go-to resource for young women looking to enhance their personal brand and online presence.

Ejemplos de Copy

• •Stop Dreaming, Start Doing. Your Guide to Becoming the Baddie You Were Meant to Be.
• •Unleash your inner baddie. Ebooks for leveling up your life, look, and bank account.
• •Don't just scroll, conquer. Our guide gives you the secrets to turn your social media into your empire. Ready to go viral? Of course you are.
• •Your baddie transformation starts now.
• •This isn't just an ebook, it's your new playbook. We've packed it with everything you need to build a brand, grow your influence, and own your power. No excuses, just results.