Brand Tone

personal, grateful, celebratory, friendly, approachable, informal, and heartfelt

Brand Values

• •Creativity and Personalization
• •Quality Craftsmanship
• •Customer-Centricity
• •Community and Celebration

Best Practices

• •Lead with Gratitude: Start and end communications, especially on social media and in emails, by expressing thanks and appreciation for customers. Phrases like "blessed," "grateful," and "thank you for trusting me" reinforce the brand's core tone.
• •Share the "Why": Remind the audience of the personal story behind the brand. Mentioning the journey from a hobby to a business makes the brand more relatable and authentic.
• •Use User-Generated Content: Feature customers' photos and testimonials prominently. This amplifies the "celebratory" and "community" values and provides social proof. Tagging customers (with permission) also strengthens the personal connection.
• •Maintain a Personal Voice: Write copy as if you are speaking directly to a friend. Use "I" and "you" to create a one-on-one conversational feel. The owner, Ebony, should continue to be the face and voice of the brand.
• •Focus on the "Moment": Frame products not just by their features, but by the moments they enhance (e.g., "the perfect touch for her first birthday party," "a baby shower gift they'll talk about for years"). This connects the product to the celebratory value proposition.

Social Perception

The public perceives Ebony Designs as a trustworthy and talented small business that delivers high-quality, unique, and heartfelt custom products. Customers feel a personal connection to the owner and express high levels of satisfaction. The brand is seen as a go-to for creating memorable and personalized items for significant life events, fostering a strong and positive reputation.

Copy Examples

• •Your bestie’s baby shower deserves to be as unique as she is! ✨ Introducing our new Princess Tiana-themed Onesie Bar station. Let your guests get creative and make a keepsake the new mama will cherish forever. Because every little miracle deserves a touch of magic. Swipe to see the cuteness unfold! #EbonyDesigns #BabyShowerIdeas #CustomGifts #PrincessTiana
• •Don't just give a gift, give a memory. ✨ This holiday season, let's create something they'll never forget. From custom sneakers for your niece to a personalized tumbler for your coworker, we pour love into every single detail. Let's make magic together. Shop our collection now! #EbonyDesigns #PersonalizedGifts #HolidayShopping #MadeWithLove
• •Step into the spotlight with a pair of custom Converse that are all YOU. Hand-placed pearls and crystals turn a classic sneaker into a statement piece for birthdays, weddings, or just because. I started this journey with a single pair of purple Converse, and the joy I see when you receive yours is why I do what I do. Let's design your dream shoes today. Blessed to create for you! ❤️
• •Nothing brings me more joy than seeing your smiles! Every order is packed with so much love and gratitude. Thank you for trusting me with your precious moments. Where is this journey taking me? I'm not sure, but I'm buckled up and ready for the ride! #SmallBusiness #CustomShirts #Blessed
• •Hi [Customer Name], I was just looking back at some of the first things I ever created and feeling so incredibly blessed. Whether you ordered a small gift or a full party setup, you're a part of the Ebony Designs story. Thank you for being here. As a small token of my appreciation, here’s a 15% discount on your next order. Let's keep celebrating life's best moments, together.