Brand Tone

Enthusiastic & Passionate, Confident & Effective, Approachable & Community-Focused, Family-Oriented & Relatable, Helpful & Educational, Direct & Results-Driven

Brand Values

• •Quality & Effectiveness
• •Natural & Safe
• •Community
• •Passion
• •Customer Satisfaction
• •Value
• •Versatility

Best Practices

• •Channel the Founders' Passion: Write as if you're a true sneakerhead, excited about keeping kicks pristine. Use enthusiastic language.
• •Focus on "Before & After": Emphasize the transformative power of the product. Use strong verbs and descriptive adjectives to highlight the cleaning results.
• •Keep it Real and Relatable: Especially on platforms like TikTok, incorporate everyday scenarios and a touch of personality. Don't be afraid to be informal and engaging.
• •Educate and Empower: Provide clear, simple instructions and tips. Position the brand as a helpful resource for shoe care.
• •Prioritize Community: Encourage interaction, use user-generated content, and foster a sense of belonging among customers. Address the audience directly and invite them to share.

Social Perception

Positive, Effective & Versatile, Engaging & Entertaining (Social Media), Trustworthy (for many), Good Value

Copy Examples

• •Dirt, Grime, Gone. EBkicks: Bring Your Sneakers Back to Life.
• •Your kicks deserve the best! ✨ Show us your freshest cleans using #EBkicks for a chance to be featured! We're more than a cleaner, we're a family of sneaker lovers. What are you restoring today?
• •Clean with confidence! Our 100% natural, biodegradable formula is tough on stains but gentle on your favorite sneakers (and the planet!). Safe for leather, suede, canvas, and everything in between.
• •Kid’s soccer shoes vs. EBkicks… who wins? 😉 Watch this insane transformation! Link in bio to grab the only cleaner your family will ever need. #shoecleaninghacks #parentlife #ebkicksmagic
• •Unlock a Like-New Shine: Your EBkicks Guide to Perfect Cleans!