Brand Tone

Professional and Empowering, knowledgeable and authoritative, encouraging and supportive, positioning itself as a partner, with flashes of a more casual, clever, and approachable tone.

Brand Values

• •Partnership and Support
• •Quality and Affordability
• •Innovation and Efficiency
• •Trust and Reliability

Best Practices

• •Always Lead with "How Can We Help?": Frame all communication, whether about products or services, around the benefit to the dental practice. The focus should be on solving their problems (e.g., saving money, attracting patients, improving efficiency).
• •Balance Professionalism with Approachability: Use clear, professional language for technical descriptions and marketing advice. However, inject personality with clever, dental-related puns or reassuring, supportive language where appropriate to build rapport.
• •Speak the Language of a Partner, Not a Salesperson: Instead of "Buy our products," use language like "Equip your practice for success." Instead of "Use our services," try "Let us help you grow your patient base." This reinforces the partnership value.
• •Maintain a Consistent Visual Identity: Ensure that all online platforms (website, Instagram, blog) use the same professional logos, color schemes, and high-quality imagery to reinforce the brand's reliability and attention to detail.
• •Educate Before You Sell: Prioritize providing valuable, educational content through the blog and social media. This builds trust and authority, making the sales pitch for both supplies and marketing services feel like a natural next step rather than a primary objective.

Social Perception

Among its target audience of dental professionals, Ebiko Dental is perceived as a helpful resource and a dual-service provider, knowledgeable in both dental supplies and the business of dentistry (especially marketing). They are seen as an authority and a go-to source for dentists looking to improve their business.

Copy Examples

• •Is your appointment book looking a little sparse? In the competitive Toronto dental market, a great practice isn't enough—you need to be seen. Our latest blog post breaks down 3 actionable SEO strategies to connect with more local patients. Stop waiting for referrals and start attracting the patients you want. Link in bio to learn more. #DentalMarketing #PracticeGrowth #TorontoDentist
• •Quality You Can Trust. Prices You'll Love. From burs to bibs, get the high-quality disposable dental materials your practice deserves, without compromising your budget. Free shipping on orders over $300. Stock up and save today.
• •We're More Than a Supplier. We're Your Partner. At Ebiko Dental, we believe that when your practice thrives, we all succeed. That's why we offer not only the best in dental supplies but also the marketing expertise to help you grow. Let's build a stronger practice together. #DentalSupplies #EbikoDental #DentistLife
• •Say Goodbye to Complicated Impressions. Tired of retakes? Our new line of VPS impression materials offers superior accuracy and dimensional stability, ensuring a perfect fit the first time. Experience the Ebiko difference: less chair time, happier patients. Shop now for 15% off your first order.
• •Are Your Insurance-Holding Patients Disappearing at Year-End? Don't let unused benefits walk out the door. Our new guide provides proven strategies to encourage patients to maximize their dental insurance before the deadline. A smart strategy for them, a fuller schedule for you. Read the full post now. #DentalPractice #PatientCare #DentalTips