Brand Tone

Artistic and Passionate, Authentic and Imperfect, Minimalist and Playful, Gentle and Serene, Personal and Intimate

Brand Values

• •Handmade Craftsmanship & Uniqueness
• •Simplicity & Minimalism
• •Organic & Natural Inspiration
• •Playfulness & Imperfection
• •Authenticity & Passion
• •Connection & Comfort

Best Practices

• •Tell the Story of Hands: Consistently remind the audience that each piece is handmade, unique, and comes from an individual artist's process.
• •Weave in Inspirations: Regularly reference the core inspirations – Marseille's nature, childlike playfulness, South Korean minimalism – to reinforce the brand's unique aesthetic and origin.
• •Focus on Sensory and Emotional Connection: Use descriptive language that evokes touch, feeling, and the emotional comfort the pieces aim to provide ('organic roundness,' 'reassuring,' 'doudou objects,' 'sensitive and precious').
• •Use a Tone That’s Personal and Intimate: Address the audience directly and share the passion behind the creations in a way that invites connection.
• •Use phrases like 'a whisper of,' 'a touch of serene playfulness.'

Social Perception

Appreciation for Uniqueness and Quality, Seen as Artistic and Sensitive, Connection with the Maker, Positive Online Sentiment, Desirable Aesthetic

Copy Examples

• •Embrace the beauty of the one-of-a-kind.
• •Each Céju piece is a unique invitation to find beauty in gentle imperfections.
• •Find your new favorite 'doudou' object today.
• •Céju Ceramics: Handmade in Marseille. We find perfection in irregularity, crafting playful, minimalist pieces inspired by nature & the joy of simple forms.
• •Céju Ceramics offers a return to the authentic. Hand-built with passion in Marseille, our pieces celebrate organic shapes and the joyful spirit of creation.