Brand Tone

Enthusiastic, Passionate, Energetic, Action-Oriented, Friendly, Approachable, Community-Focused, Playful, Fun, Supportive, and Encouraging

Brand Values

• •Passion for Pickleball
• •Quality Products
• •Community Building
• •Customer Satisfaction
• •Fun and Enjoyment
• •Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (enthusiastic, friendly, playful, etc.), including approved vocabulary, phrases to avoid, and the overall feeling you want to convey. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with pickleball players of different ages and skill levels, while maintaining the core energetic and passionate tone.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or a customer service email, the brand's personality should shine through consistently. Adapt the style slightly for the platform, but the core tone remains.
• •Inject Personality and Passion: Don't be afraid to let your love for pickleball show. Use enthusiastic language, emojis where appropriate (especially on social media), and share genuine excitement about the sport and your products.
• •Listen and Engage: Pay attention to how your community talks and interacts. Respond to comments and messages in a way that reflects your brand voice, fostering a friendly and supportive environment. This two-way communication reinforces the brand's community-focused value.

Social Perception

Positive and Engaging, Passionate about the Sport, Provider of Quality Gear, A Fun Brand to Follow, Aspiring Community Hub

Copy Examples

• •Unleash your inner pickleball beast! 💥 Our new Epic Pro Paddle isn't just equipment, it's your new secret weapon. Lighter, stronger, and ready to dominate the court. Grab yours and feel the difference. #EpicPickleball #PaddlePower #GameChanger
• •What's the most EPIC pickleball shot you've ever made (or witnessed!)? 😂 Share your stories in the comments below! We're ready for some legendary tales. #PickleballLife #CommunityLove #EpicMoments
• •GEAR UP & GET EPIC! 🔥 Score amazing deals on all your pickleball essentials. From power paddles to court-ready apparel, it's time to elevate your game without breaking the bank. Shop the sale now! #EpicDeals #PickleballSale
• •Hey Pickleball Fanatics! Ready to take your game to the next level? This week on the blog, we're sharing 5 simple drills to supercharge your dinks and drops. Plus, check out our new arrivals designed for ultimate comfort and EPIC style on the court! Let's play! #EpicPickleballLife #PickleballTips
• •When the kitchen gets HEATED! 🔥 Who else lives for these EPIC rallies? Tag your pickleball squad! #pickleball #pickleballhighlights #dinkresponsibly #epicpickleball