Brand Tone

Nurturing & Caring, Informative & Helpful, Friendly & Approachable, Trustworthy & Reassuring, Joyful & Positive

Brand Values

• •Connection & Bonding
• •Comfort & Safety
• •Quality & Durability
• •Support & Community
• •Practicality & Convenience

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (nurturing, informative, friendly), key messaging points, preferred terminology (e.g., "little one" vs. "infant"), and words to avoid. Share this with anyone creating content.
• •Emphasize "You" and "Your Baby": Focus the language on the parent and child, addressing their needs, feelings, and experiences directly to maintain a caring and empathetic tone.
• •Use Storytelling and Relatable Scenarios: Share stories or paint pictures of everyday parenting moments where the products make a positive difference. This resonates emotionally and reinforces the brand's understanding of its audience.
• •Maintain Positivity and Support: Even when addressing challenges (like a fussy baby), frame the communication in a supportive and uplifting way, offering solutions and encouragement.
• •Be Consistent Across All Channels: Ensure the same warm, helpful, and trustworthy tone is used on the website, product descriptions, social media posts, email marketing, and customer service interactions for a cohesive brand experience. Regularly review content to check for consistency.

Social Perception

A specialist in babywearing, offering quality and comfortable solutions. A caring brand that understands the needs of new parents. A trustworthy source for safe baby products. Community-oriented, valuing connection with and among its customers. A stylish yet practical choice for modern parents. The brand appears to resonate well with parents who prioritize attachment, comfort, and a hands-free lifestyle.

Copy Examples

• •Keep your little one close and your hands free with our [Product Name] sling. Designed for dreamy comfort and effortless adventures, it's the perfect way to cherish every cuddle. ✨ #LittleGlidersUK #BabywearingLove #CloseEnoughToKiss #ParentingJoy
• •Experience the magic of babywearing. Strengthen your bond, soothe your baby, and rediscover your freedom with Little Gliders. Safe, stylish, and oh-so-comfy. Explore our collection today!
• •Join the Little Gliders family! We love seeing your precious moments. Share your #LittleGlidersAdventures with us for a chance to be featured. Let's navigate parenthood together, one comfy carry at a time. 💕
• •Juggling daily tasks with a baby who loves to be held? Our ergonomic carriers distribute weight evenly, letting you move with ease while your little one snuggles securely. Say goodbye to tired arms and hello to happy cuddles!
• •At Little Gliders, we believe in the power of connection. We craft beautiful, high-quality baby carriers that support you and your baby in comfort and style, making those early years even more special. Nurturing closeness, one glide at a time.