Brand Tone

Aspirational & Stylish, Warm & Inviting, Knowledgeable & Passionate, Authentic & Appreciative (of craftsmanship), Slightly Playful/Enthusiastic

Brand Values

• •Quality Craftsmanship
• •Unique Design & Style
• •Customer Satisfaction & Home Comfort
• •Passion for Global Inspiration
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., warm, aspirational, knowledgeable), including "do's and don'ts" for language and style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language for Ebb & Weave should resonate with individuals interested in interior design, quality homewares, and creating stylish, comfortable living spaces.
• •Prioritize Visual-Lyrical Language: Given the nature of the products, use descriptive and evocative language that appeals to the senses (touch, sight) and paints a picture, much like the brand's visual identity. Words like "soft," "plush," "handwoven," "intricate," "sun-drenched," "earthy" fit well.
• •Maintain Authenticity: Whether talking about the origin of a rug or a new collection, the enthusiasm and passion should feel genuine. Avoid overly corporate or generic marketing speak.
• •Consistency Across Channels: Ensure the tone is consistent from website copy and product descriptions to social media captions, email newsletters, and customer service interactions. Regularly review content across all platforms to check for alignment.

Social Perception

Positive but Niche, Trusted for Style, Visually Appealing, Good Quality Products

Copy Examples

• •Product Description (Berber Rug): Step into a world of timeless tradition and cozy comfort with our handwoven Berber rug. Crafted by skilled artisans, each intricate knot tells a story, bringing authentic warmth and a touch of global soul to your sanctuary. Imagine sinking your toes into its plush wool pile – the perfect foundation for a home that’s uniquely you.
• •Instagram Caption (New Arrival): ✨ Just landed! ✨ Get ready to fall in love with our latest collection of Scandi-Boho beauties. Think sun-drenched textures, earthy tones, and designs that whisper (not shout) style. Which one is calling your name? Tap the link in bio to explore the magic! #ebbandweave #newcollection #scandihome #bohorug #interiordream
• •Email Subject Line (Sale Promotion): Your Dream Floor Just Got Friendlier 😉 Up to 30% Off Select Rugs!
• •Website Banner (Homepage): Weave Your Story. Discover unique, artisan-made rugs that transform your house into a home filled with warmth and style. Free UK Delivery.
• •Facebook Ad Copy (Targeting interior design enthusiasts): Obsessed with creating the perfect Scandi-Boho vibe? 🌿 Our curated collection of handpicked rugs brings global craftsmanship and effortless style right to your doorstep. Find the missing piece for your cozy haven at Ebb & Weave. Shop now and enjoy free UK delivery!