Brand Tone

Artistic, Passionate, and Reassuring, characterized by elegance, whimsical enthusiasm, and professional reliability.

Brand Values

• •Artistic Integrity and Vision
• •Client-Centered Collaboration
• •Quality and Craftsmanship
• •Making Beauty Accessible

Best Practices

• •Lead with Emotion, Support with Logic: Start with evocative, artistic language ("dreamy," "story," "vision," "romance") to capture the reader's imagination, then follow up with reassuring and professional language ("organized," "reliable," "seamless," "we handle it") to build trust.
• •Use Storytelling Language: Frame your creations not as products, but as part of a larger narrative. Use terms like "floral story," "your vision," "we composed," and "handcrafted" to emphasize the bespoke, artistic nature of your work.
• •Balance "Art" and "Service": Always connect the beauty of the flowers back to the client's experience. The arrangements are "stunning," *and* the process is "stress-free." The designer is "talented," *and* she "listens." This duality is your core strength.
• •Incorporate "Nature" and "Movement": Use words that evoke a natural, organic, and untamed feeling, such as "gathered," "wild," "lush," "texture," and the brand name itself, "Ebb and Flow." This reinforces the brand’s signature style.
• •Maintain a Warm and Approachable Voice: Even when speaking of "fine art," keep the tone friendly. Use phrases like "Let's be friends," ask questions in social media captions, and use exclamation points where appropriate to reflect the passion and "authentic excitement" that clients love.

Social Perception

Overwhelmingly positive; perceived as exceptionally talented, highly professional, trustworthy, and a calming, positive force in high-stress event planning.

Copy Examples

• •Some bouquets are arranged, and others are composed. We love weaving together a floral story, with each bloom playing its part. This creation was all about soft textures and wild romance, designed to feel as if it were just gathered from a secret garden. Tell us your floral story, and we'll bring it to life.
• •Your dream wedding flowers, without the fuss. Our Arranged Collection offers the signature Ebb & Flow artistic style, thoughtfully curated and ready to order online. Effortless elegance is just a few clicks away.
• •Just engaged? Congratulations! Let's talk about the flowers. At Ebb & Flow, we believe florals should be a reflection of your unique love story—and the process should be as joyful and relaxed as possible. Discover our dreamy, fine art approach to wedding design. Schedule your complimentary consultation today.
• •For the bold and the romantic. Our Garden Noir centerpiece is a dramatic and lush composition of deep jewel tones and velvety textures. Designed to evoke a sense of moody elegance, it’s the perfect statement for an unforgettable evening. A masterpiece of natural art for your table.
• •We are a dynamic blend of dreamers and realists. Our passion is in the art of the bloom—the color, the texture, the emotion. But our promise is in the process: organized, seamless, and filled with authentic excitement for your special day. We handle the details, so you can focus on the dream.