Brand Tone

Personal & Story-Driven, Inspirational & Evocative, Exclusive & Unique, Accessible (for merchandise), Bold & Expressive

Brand Values

• •Creativity & Originality
• •Personal Expression
• •Emotional Connection
• •Quality
• •Accessibility of Art (through merchandise)
• •Sustainability (mentioned for wearable art)

Best Practices

• •Always Center the Artist's Story: Continuously weave in STJ's journey, the emotional wellspring of the art, and the 'artist-run' nature of the brand. This personal touch is a key differentiator.
• •Use Evocative and Emotional Language: Employ words that describe feelings, inspiration, calm, and uniqueness when describing both the art and the products. Connect with the 'why' behind the art.
• •Highlight Uniqueness and Exclusivity (Appropriately): For original art, maintain a tone of special value. For merchandise, emphasize the unique designs derived from this original art.
• •Balance Aspiration with Accessibility: While original art is positioned as high-value, ensure merchandise copy is inviting, highlighting affordability and the practicality of incorporating art into everyday life.
• •Maintain a Consistent Visual and Verbal Identity: Ensure the language used across the website, social media, and product descriptions aligns with the visual aesthetics of the abstract art – often bold, expressive, yet also capable of evoking calm.

Social Perception

The perception it aims to cultivate is that of an artist-run business offering unique, emotionally resonant art and art-inspired products.

Copy Examples

• •For Original Art (Social Media Post): Beyond the canvas, a story unfolds. Each abstract piece by STJ is a frozen moment, a unique emotion captured in color and texture. These aren't just paintings; they're an ArtXperiment of the soul. Curious about owning an original? Connect with us. #ArtXperiment #OriginalArt #AbstractExpressionism #EmotionalArt #STJArt
• •For Hoodies (Product Description): Why blend in when your style can tell a story? Our 'Ditch the Ordinary' hoodies feature exclusive abstract designs by artist STJ, transforming everyday comfort into wearable art. Express yourself boldly. #WearableArt #ArtXperiment #UniqueHoodies #CreativeComfort #STJDesigns
• •For Digital Prints (Website Banner): Elevate Your Space with Soul. Discover ArtXperiment's vibrant and calming digital prints – affordable, museum-quality reproductions of STJ's unique abstract paintings. Bring inspiring art into your home today. #ArtPrints #WallArtDecor #AbstractArt #STJGallery #AffordableArt
• •For Water Bottles (Instagram Story): Sip with intention. Our Shukr stainless steel water bottles, adorned with STJ's 'Gratitude in Every Sip' designs, blend style with sustainability. Stay hydrated, stay inspired. #ArtXperiment #SustainableStyle #FunctionalArt #ShukrBottle #ArtistDesigned
• •General Brand Ad (Facebook Ad): Born from a lockdown passion, ArtXperiment brings you unique abstract art and thoughtfully designed merch by Canadian artist STJ. From deeply personal canvases to statement hoodies and inspiring prints, discover art that speaks to you. Explore the collection. #ArtXperimentBySTJ #CanadianArt #AbstractCreations #ArtForYourLife