Brand Tone

Friendly and Approachable, Empowering and Positive, Creative and Unique, Appreciative, Direct (for sales/product info)

Brand Values

• •Uniqueness and Individuality
• •Quality
• •Customer Connection/Community
• •Empowerment
• •Support for Small, Black-Owned Business

Best Practices

• •Always Emphasize "Unique" and "Personalized": Consistently highlight what makes the products special – the ability to customize and own something truly individual. This reinforces a core brand value.
• •Maintain a Friendly, Positive, and Slightly Playful Voice: Use positive language, emojis where appropriate (especially on social media), and an approachable style. Avoid overly formal or generic corporate speak.
• •Show Gratitude and Build Community: Regularly thank customers and followers. Encourage interaction by asking questions and featuring user-generated content (with permission). This nurtures the "family and friends" origin.
• •Be Authentic and Transparent: Share behind-the-scenes content, talk about the journey as a small, Black-owned business. Authenticity builds trust. The owner’s YouTube short about overcoming shyness is a good example.
• •Empower and Uplift: Infuse copy with messages of self-expression, confidence, and positivity, aligning with the themes seen on some products.

Social Perception

Positive (based on available direct feedback), Creative and Custom-Oriented, Community-Focused (potentially), Emerging Brand

Copy Examples

• •✨ Sip in style & express YOUR unique vibe! ✨ Our brand new kollection of custom tumblers just dropped! Perfect for your daily hustle, keeping those good vibes flowing. Which design speaks to you? 👇 #PrettyUniqueKollection #CustomTumblers #YourStyleYourWay #NewCollection #SupportSmallBiz
• •Tired of the same old? 💁‍♀️ At Pretty Unique Kollection, we create apparel that’s as unique as YOU are. From empowering quotes to personalized designs, wear what makes you feel amazing! Shop now and support a Black-owned small business. Link in bio! #UniqueApparel #PersonalizedFashion #BlackOwned #ShopSmall #FeelGoodFashion
• •Watch the magic happen! ✨ Putting all the love into crafting your Pretty Unique Kollection goodies. What custom item should we make next? Let us know! #CustomMade #BehindTheScenes #SmallBusinessLove #TikTokMadeMeBuyIt #PrettyUnique
• •More Than Just Products – It's a Kollection of YOU. Discover high-quality, custom treasures designed to celebrate your unique shine. Welcome to Pretty Unique Kollection.
• •Hey Unique Soul! ✨ Ready to treat yourself? For a limited time, enjoy [Discount Percentage]% off on all our [Specific Product Category, e.g., Drinkware]! It's the perfect time to grab that piece you've been eyeing or create a special personalized gift. Shine on & shop now! [Link to Shop]