Brand Tone

Intellectual, Evocative, Creative, Expressive, Passionate, Curious, Authentic

Brand Values

• •Storytelling & Meaning
• •Individuality & Self-Expression
• •Culture & History
• •Quality & Craftsmanship
• •Sustainability & Ethical Practices (Aspired)

Best Practices

• •Always frame product descriptions and marketing messages around the "story" concept. Ask questions that prompt customers to think about their own narratives and how the designs connect to them.
• •Employ words that paint a picture and stir emotion or intellect. Instead of just saying "cool t-shirt," describe the feeling, the history, or the idea behind the design.
• •Be genuine in your passion for the stories you're telling. If highlighting sustainable practices, be transparent and specific. Authenticity builds trust.
• •Briefly educate your audience about the inspiration behind a design (a historical event, a city's essence, a philosophical concept). This reinforces the intellectual and cultural values of the brand.
• •The tone used on the website (product descriptions, 'About Us' page) should align with the voice on Instagram captions, TikTok video narratives, email marketing, and customer service interactions. Create a simple brand voice guide for reference.

Social Perception

Positive Customer Feedback (Limited Data), Niche Appeal, Emerging Brand, Association with Storytelling & Expression

Copy Examples

• •Echoes of the Empire. Wear a whisper of history with our Colosseum tee, crafted for those who carry the past into the present. More than a shirt, it's a story etched in time. Discover your chapter.
• •Parisian Heartbeat. Let the romance of the City of Lights embrace you. Our 'Seine Reverie' tee captures the soul of Paris, from its artful alleys to its timeless allure. What story will you tell in yours?
• •Breathe with the Amazon. This isn't just a design; it's a tribute to the world's lung, a story of vibrant life and vital importance. Made with respect for the planet, wear it as a statement of connection.
• •Unleash Your Leo. Bold, creative, and radiating confidence – let your celestial story shine. Our Leo constellation tee is more than an emblem; it's an expression of your inner fire. Own your narrative.
• •Every Tee Tells A Tale. At Story In A Tee, we believe clothing is a conversation. Our collections are inspired by the world's rich history, vibrant cities, and the timeless narratives that shape us. Find the design that speaks your language. What story are you wearing today?