Brand Tone

Empathetic, Compassionate, Respectful, Dignified, Artistic, Appreciative (of Craftsmanship), Comforting, Supportive, Personal, Unique

Brand Values

• •Empathy & Understanding: Deeply understanding and acknowledging the pain of pet loss.
• •Artistry & Craftsmanship: Valuing the skill and dedication involved in creating unique, handmade memorials.
• •Personalization & Individuality: Celebrating the unique life and personality of each pet through custom designs.
• •Quality & Durability: Creating high-quality, lasting tributes from materials like kiln-fired ceramics.
• •Honor & Remembrance: Providing a dignified and beautiful way to honor and remember beloved pets.
• •Support & Comfort: Aiming to provide comfort to grieving pet owners through their products and messaging.

Best Practices

• •Maintain Authenticity: Share the 'why' behind the brand – 'founded by pet lovers who've walked through grief' – to build connection and trust.
• •Be transparent about the handmade process, including the time it takes and the unique nature of each piece.
• •Use empathetic and compassionate language to acknowledge the owner's grief and the bond with their pets.
• •Highlight the artistic and handcrafted nature of the urns, emphasizing the skill of the artisans.
• •Focus on personalization and the ability to capture the unique essence of each pet.

Social Perception

Customers perceive Elysian Pet positively, appreciating the product quality, likeness to pets, emotional value, and craftsmanship. They see it as a premium, worthwhile purchase that provides comfort in grief and trust the brand to create meaningful representations of beloved pets.

Copy Examples

• •Let us help you honor their memory with the dignity and care they deserve.
• •Our artists dedicate over 50 hours to handcrafting and painting each urn, capturing the unique quirks and essence of your beloved companion.
• •Our ceramic pet urns are designed not just to hold precious ashes, but to cradle cherished memories, offering a tangible connection to the love that will always remain.
• •A timeless keepsake for a love that never fades.
• •Words like 'custom,' 'bespoke,' 'hand-painted,' 'one-of-a-kind' are key.