Brand Tone

Informative, Direct, Solution-Oriented, Promotional, Trendy, Enthusiastic, Aspirational, Supportive

Brand Values

• •Convenience
• •Discovery/Novelty
• •Value/Affordability
• •Quality & Innovation
• •Customer-centricity
• •Expertise

Best Practices

• •Define a Primary Tone and Secondary Tone Modifiers: Decide if the core tone is 'helpful and solution-oriented' with secondary tones like 'playful' for TikTok or 'aspirational' for fitness-related blog content. This allows flexibility while maintaining a core identity.
• •Develop a Brand Voice Guide: Document the chosen tone, including an approved vocabulary list (words to use/avoid), preferred emoji sets (if any), and a clear 'personality' description (e.g., 'the savvy friend who always finds the best stuff'). This should address the potential disconnect between the fitness-focused 'About Us' and the general product range.
• •Consistency Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram, more directness on the website), the core personality and problem-solving/discovery message should be consistent. Ensure bios and 'About' sections are aligned.
• •Audience-Centric Language: Use language that resonates with the target audience. If it's deal-seekers, highlight value. If it's trend-adopters, emphasize novelty and what's 'in.' The current copy does this to some extent by focusing on benefits and solutions.
• •Train and Review: Ensure anyone creating content understands the brand voice. Regularly review website copy, social media posts, and customer service interactions to check for consistency and make adjustments as the brand evolves.

Social Perception

Largely Undefined/Low Visibility

Copy Examples

• •Tired of lukewarm coffee? ☕️ Our new Smart Mug keeps your brew at the perfect temp from the first sip to the last! ✨ Upgrade your morning routine. #TechFinds #HomeOfficeHacks #FindsFit
• •Declutter your space and reclaim your calm! 🧘‍♀️ These stylish foldable storage boxes are a game-changer for small spaces. ✨ Shop smart, live simple. UK delivery. #HomeOrganization #TidyLife #FindsFitUK
• •Pet parents, rejoice! 🙌 Banish stubborn fur from furniture and clothes with our new [Product Name]! Spend less time cleaning, more time cuddling. 🐾 Shop the solution at FindsFit! #PetLover #CleaningHacks #ProblemSolved
• •Spring into savings! 🌷 Discover amazing deals on gadgets, home essentials, and unique finds to refresh your life. What will you find at FindsFit today? 😉 #UKDeals #TrendingNow #ShopOnlineUK
• •That 'aha!' moment when you find exactly what you didn't know you needed! 😉 We live for those. Explore our latest curated collection of clever finds and trending gear. #UniqueGifts #GadgetStore #FindsFitFinds