Brand Tone

heartfelt, personal, and appreciative

Brand Values

• •Celebration of Relationships: The primary goal is to help customers express love and appreciation for important people in their lives through personalized gifts.
• •Quality and Craftsmanship: The brand takes pride in the quality of its products, particularly the hand-drawn nature of the custom portraits.
• •Customer Satisfaction: Emphasis is placed on ensuring customers are happy with their unique gifts and the overall experience.
• •Personal Connection: The brand aims to be a part of the customer's journey in preserving memories and celebrating special moments.
• •Uniqueness: The products are positioned as unique and one-of-a-kind designs.
• •Eco-friendliness and Sustainability: While not heavily emphasized on the primary product pages, the brand mentions using eco-friendly and sustainable packaging and FSC-certified paper for portraits.

Best Practices

• •Always Focus on Emotion and Connection: Craft copy that speaks to the heart. Use words that evoke warmth, love, joy, and nostalgia, reinforcing the brand's value of celebrating relationships.
• •Tell Stories: Share the stories behind the creations (like Melissa's founding story) or the stories of customers and the special moments the gifts represent. This enhances the personal and heartfelt tone.
• •Use "You" and "Your" Generously: Address the customer directly to create a personal connection. Frame product benefits around how they help the customer express their feelings or celebrate their loved ones.
• •Maintain a Grateful and Appreciative Voice: Consistently express gratitude to customers for choosing Goose & Pebble and for allowing the brand to be part of their special moments. This can be done in social media interactions, email communications, and even on order confirmation notes.
• •Ensure Visuals and Text are Aligned: The warm, clean, and heartfelt aesthetic of the product photography and website design should be mirrored in the tone of the copy. Consistency across all elements reinforces the brand identity.

Social Perception

The brand is seen as a female-owned small business creating products with love.

Copy Examples

• •Instagram Post (showcasing a family portrait): "Capturing your family's unique story, one hand-drawn line at a time. ✨ There's nothing quite like seeing your most cherished moments transformed into a timeless keepsake. Let us help you celebrate the love that holds you together. #GooseAndPebble #FamilyPortrait #HandmadeWithLove #CherishedMoments #PersonalisedGift"
• •Product Description (for a custom pet portrait): "Our furry friends leave paw prints on our hearts forever. 🐾 Immortalize your beloved companion with a custom hand-drawn portrait, lovingly created to capture their unique personality. A truly special way to honor the joy they bring to your life."
• •Email to a New Subscriber: "Welcome to the Goose & Pebble family! We're so thrilled to have you here. We believe that every gift should tell a story and come straight from the heart. Explore our world of personalized treasures and find the perfect way to celebrate the special people in your life. Let's make some memories together!"
• •Facebook Ad (targeting an anniversary): "Another year of love, laughter, and cherished memories. ❤️ Make this anniversary unforgettable with a personalized gift from Goose & Pebble. From custom portraits that tell your unique love story to bespoke keepsakes, we're here to help you celebrate your journey together in the most heartfelt way."
• •Website Banner (general): "More than just a gift, it's a memory held in your hands. Discover unique, hand-drawn portraits and personalized treasures at Goose & Pebble – crafted with love, to celebrate yours."