Brand Tone

Scholarly yet Accessible, Reflective and Meditative, Inspirational and Hopeful, Personal and Warm

Brand Values

• •Biblical Depth and Accuracy
• •Faith in Daily Life
• •Encouragement and Pastoral Care
• •Bridging Academia and Community

Best Practices

• •Maintain a scholarly yet accessible tone by explaining complex theological concepts in a relatable manner.
• •Incorporate reflective and meditative elements to encourage introspection and thoughtful consideration of faith.
• •Infuse inspirational and hopeful messages to provide encouragement, comfort, and a positive perspective on faith.
• •Add a personal and warm touch in your writings and communication to create a connection with the audience.
• •Use "we" to connect with the audience or directly quote/paraphrase his engaging style when suitable.

Social Perception

A knowledgeable and insightful scholar and teacher; A source of spiritual guidance; Trustworthy and Authentic; High-Quality Content Provider; Effective Communicator

Copy Examples

• •"In this book, I invite you to explore the depths of the New Testament and discover its relevance for your daily life."
• •"Take a moment to reflect on the liberating power of the Gospel and how it can refresh your spirit."
• •"May these words bring you comfort, encouragement, and a renewed sense of hope in your faith."
• •"As we delve into these theological insights, let us remember that faith is a journey best traveled together."
• •"Perfect for personal reflection or sharing with loved ones."