Brand Tone

Enthusiastic & Passionate, Community-Oriented & Engaging, Modern & Trendy, Direct & Informative (on website), Slightly Humorous/Playful (on TikTok)

Brand Values

• •Passion for Football
• •Authenticity/Love for Retro & Vintage
• •Community Engagement
• •Accessibility
• •Finnish Focus

Best Practices

• •Embrace the Passion for Football: Every piece of copy should resonate with genuine enthusiasm for the sport. Use language that fellow fans understand and appreciate. Avoid overly corporate or detached phrasing.
• •Speak Finnish, Think Finnish: Continue prioritizing the Finnish language and incorporate local football context or slang where appropriate (especially on social media) to strengthen the bond with the core audience.
• •Stay Engaging and Interactive: Especially on platforms like TikTok and Instagram, continue asking questions, running polls, and encouraging user-generated content or comments. Make the audience feel like part of a community.
• •Balance Enthusiasm with Clarity (Especially on Website): While social media can be more playful, ensure website copy for product descriptions, policies, and calls to action is clear, concise, and provides all necessary information for a smooth purchase experience. Maintain the enthusiastic undertone but prioritize clarity for transactions.
• •Keep it Visually Cohesive and Modern: Align the copy's tone with the visual presentation. The modern, trendy feel of the TikToks and clean product shots on Instagram should be complemented by copy that feels current and energetic, not outdated or overly formal. Use relevant hashtags to tap into current trends and increase visibility.

Social Perception

Positive Engagement, Growing Presence, Trusted Source for Football Gear (Implied), Limited Formal Reviews

Copy Examples

• •VIHDOIN TÄÄLLÄ! 🔥 Uunituore erä [Team Name] klassikkopaitoja saapui juuri varastoon! Kuka muistaa tämän kauden matsit? 😉 Nappaa omasi bion linkistä ennen kuin viedään käsistä! #Futiscorner #Jalkapallo #Pelipaita #[TeamName] #Legendat
• •*(Video: Quick cuts of hands packing a box with glimpses of different jerseys, ending with a question mark)* Text overlay: Mitäköhän boksista paljastuu? 🤔 Arvauksia kommentteihin! 👇 PS. Mysteeriboksit NYT saatavilla! Linkki profiilissa. #Futiscorner #MysteryBox #Futispaidat #Yllätys #TikTokSuomi
• •FUTISKUUME NOUSEE! ⚽ Nyt kaikki MAAJOUKKUEPAIDAT -20%! Näytä väriä ja kannusta omasi voittoon. Tarjous voimassa vain viikonlopun! -> Shoppaile!
• •*(Image: Cool shot of various jerseys)* Kysy meiltä MITÄ VAAN futispaidoista! 🤔 Etsitkö jotain tiettyä helmeä? Mikä on sun all-time suosikkipaita? Laita kysymys tulemaan, vastaillaan storyissä! 👇 #Futiscorner #AMA #KysyMitäVaan #FanienKanssa
• •*(Video: Short, funny skit about the feeling of putting on your favorite team's jersey on match day)* Text overlay: Se fiilis kun lempparijoukkueen paita menee päälle matsipäivänä... 🤩 Kuka samaistuu? Kerro kommenteissa mikä paita sulla on tänään päällä! 👇 Hanki omas futiscorner.fi! #Futiscorner #Matsipäivä #Jalkapallo #Fanikulttuuri #Samaistuttava